Since C.N. Williamson and his partner E.E “Colonel” Dickie in Bryan founded Dickies in 1918, the company has maintained growth through the many hills and valleys throughout time. Though the growth has been relatively slow. Dickies all in all occupy a substantial portion of the market with multiple sub business units.
Dickies has made noticeable contact with all types of people. Competing with the Wrangler and South Pole jeans brands, Dickies brings in a differing hue of vibrancy on to the set that is tough to the core yet appealing to all. This is evident especially when analyzing their specialized work jeans with multiple pockets that can withstand the agony of keeping a carpenter comfy while he reaches and bends to get the job done. An example of Dickies undying effort to appeal to all would be the Dickies women’s wear sections. Dickies kept everyone and everything in mind when building their …show more content…
Dickies as a part of the market at large holds 49.3% of the market share and is in the top 5 companies in the general work wear, corporate work wear and uniforms category. All in all, they are in as a 10.49 million dollar entity. Along with Wrangler and South Pole, Dickies also face off with companies such as Duluth Trading, H&M, the V.F Corporation and approximately 700 different brands of competitors.
Looking at Dickies track record and comparing it to today, asserts a rather interesting disposition in the mind of the researchers (us). It is evident that Dickies still means and stands for the same idea that it did 98 years ago when it was first founded. The idea is simply building products that identify with quality, toughness and pride that embodies the spirit of the American worker. As a team, we each personally thought of what Dickies meant to us and out interaction with Dickies since childhood and we all concluded with the same
Dickies has made noticeable contact with all types of people. Competing with the Wrangler and South Pole jeans brands, Dickies brings in a differing hue of vibrancy on to the set that is tough to the core yet appealing to all. This is evident especially when analyzing their specialized work jeans with multiple pockets that can withstand the agony of keeping a carpenter comfy while he reaches and bends to get the job done. An example of Dickies undying effort to appeal to all would be the Dickies women’s wear sections. Dickies kept everyone and everything in mind when building their …show more content…
Dickies as a part of the market at large holds 49.3% of the market share and is in the top 5 companies in the general work wear, corporate work wear and uniforms category. All in all, they are in as a 10.49 million dollar entity. Along with Wrangler and South Pole, Dickies also face off with companies such as Duluth Trading, H&M, the V.F Corporation and approximately 700 different brands of competitors.
Looking at Dickies track record and comparing it to today, asserts a rather interesting disposition in the mind of the researchers (us). It is evident that Dickies still means and stands for the same idea that it did 98 years ago when it was first founded. The idea is simply building products that identify with quality, toughness and pride that embodies the spirit of the American worker. As a team, we each personally thought of what Dickies meant to us and out interaction with Dickies since childhood and we all concluded with the same