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Case Study Of Dick's Sporting Goods

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Course Project
Wei Xia
International American University
MKT 500A: Marketing Management
Matthew Mattoon
Oct 23, 2016 Dick’s Sporting Goods winning strategy
In the following contents, I will demonstrate how Dick 's Sporting Goods grows to one of largest authentic full-line sporting goods retailer in the US. And what can we learn from their market strategies and how do they achieve their sales ' goal through effective marketing strategy.
DICK’S Sporting Goods was founded in 1948 [1] when Dick Stack was only 18 year old , was working at an Army supply store in a small town in state of New York. A fisherman who is believed to be the owner of a local store approached Dick and took a look at a list of all products that Dick want to buy from …show more content…
Donald Perkins, 2013. Secrets behind Dick’s Sporting Goods success. http://www.prnewswire.com/news-releases/
3. About us, our mission. 2016. http://www.dickssportinggoods.com/corp/index.jsp?page=aboutUs&ab=Footer_Column1_AboutUs
4. Anne-Marie Megela, 2016. DICK 'S Sporting Goods Details Growth Strategy to Reach $10 Billion in Sales and 10.5% Operating Margin by the End of Fiscal 2017. http://www.prnewswire.com/news-releases/dicks-sporting-goods-details-growth-strategy-to-reach-10-billion-in-sales-and-105-operating-margin-by-the-end-of-fiscal-2017-224290471.html
5. Lee J Belitsky, 2016. DICK 'S Sporting Goods ' Management to Present at the Goldman Sachs 23rd Annual Global Retailing Conference on Wednesday, September 7th http://www.prnewswire.com/news-releases/dicks-sporting-goods-management-to-present-at-the-goldman-sachs-23rd-annual-global-retailing-conference-on-wednesday-september-7th-300320413.html
6. Anne-Marie Megela, 2016. DICK 'S Sporting Goods Details Growth Strategy to Reach $10 Billion in Sales and 10.5% Operating Margin by the End of Fiscal 2017.

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