Dharmacat Pharmaceuticals Promotion Strategy

I choose DAPAT Pharmaceuticals and their product called Dr.’s Cream. My marketing strategy for DAPAT Pharmaceutical will define the product, price, place, promotion and the people aspect for the business and the company product Dr.’s Cream. Market strategy are to increase the sales and brand awareness for Dr.’s Cream by making the customers aware of the product and increase the promotion of the products to the targeted market. Both the company and the product must be marked to create brand awareness. The targeted audience for the Dr.’s Cream would most likely be people that have sore muscles and need relief from a topical cream; they could range from athletes, elderly, people with arthritic even children with sore muscles. The marketing challenges that DAPAT Pharmaceutical includes a small adverting budget and a …show more content…
It will go from the DAPAT Pharmaceutical onto the retails whereas it will be available for sale to the customers.
Product
Dr.’s Cream will have a price that will be lower than the competitor’s price, and the product will have more topical analgesic by volume then the other products in the market. That way it will encourage customers to purchase and at the same time will offer a way to increase prices and remain competitive to the customers after the market penetrate.
Promotion
Dr.’s Cream will be promoted in several ways such as B2B selling not only will it include retail stores and supermarkets, but physicians and medical and pharmaceutical store. By getting the product in places that are used by the target market will be good exposure than just setting on a shelf in a store. With the market strategy it will have coupons, buy one get one free, sponsor sports events or teams along with networking.
The market strategy for DAPAT Pharmaceutical and the product Dr.’s Cream will meet the strategies goals to increase customers and increase promotion of the product to target