Pharmaceutical Project Management Case Study

Improved Essays
The selection of a project is a critical undertaking which can impact the overall success of an organization. This is especially true with new product development within the pharmaceutical industry. Development of a new medication involves years of investment of time, finances, and study. An organization must acquire a systematic process to validate the viability of a project in order to select projects that have the greatest potential in succeeding. A project management office (PMO) must be able to assess the risks and benefits of a potential endeavor to ensure that the most suitable projects are selected.
Background
As a result of the pharmaceutical industry being highly competitive, it is essential for a business to optimize the process of selecting development projects for new medications. An organization must determine therapeutic capacities, evaluate the potential compounds, ascertain the resources needed to synthesize or obtain the compounds, and
…show more content…
A company must consider all stakeholders and the full potential of service strategies to effectively assess the ROI for the new product (Wenzel, Henne, & Zöllner, 2014). Traditionally, ROI measurements can be complicated by establishing service effects, multiple uses for the product, mistrust of consumers, and price negotiations with payers. ROI measurements should be assessed periodically to converge and alter the values as more information becomes available on the compound that will be developed. The PMO must clearly define project objectives to align with the corporate strategy, develop communication and quality plans, and monitor the performance to properly manage the project (Vaidyanathan, 2013). By implementing all of the above elements, the PMO can achieve optimal performance for the project to secure the best return of the financial investment of the

Related Documents

  • Improved Essays

    Nt1330 Unit 5

    • 1218 Words
    • 5 Pages

    In conclusion, based on the recommendations I have listed above and the utilization of Project Management Techniques, I believe this project reasonably able to achieving its intended goals. These same techniques can be developed into the organizations culture for future projects and employed to make current processes more efficient. Should it become necessary to employ a project manager on future projects, I recommend hiring a PM who has worked previously on the type of project under consideration. This project manager will bring their unique skill set to the organization.…

    • 1218 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Pharmasim Case Study

    • 285 Words
    • 2 Pages

    1. Allstar captured an additional 16.5% of the cold product segment of the market. Accordingly, their market share of manufacturer sales of the OTC Cold product market increased from 23.8% to 39.1%. 2. Allround OTC cold medication maintained the leadership position at period 10.…

    • 285 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    While this concept is typically used to coordinate individual projects, it can also be utilized to organize project portfolios. Project portfolio management is used to identify the long-term objectives and identify future trends within a business or company. The management of project portfolios involves utilizing strategic planning to select projects to undertake to achieve the company goals. (Ward, 2015). Project Portfolio Management both seeks to identify potential projects for a company, and set realistic methods for choosing the best fit projects to undertake.…

    • 987 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    OCM is concerned primarily with marketing activities of Allround brand and any line extensions or new product introductions. Brand Management Group at OCM Marketing management group responsible for Allround consists of brand manager, assistant brand manager, and brand assistant. Brand assistant has major inputs on decisions related to retail price, promotional allowances, consumer and trade promotional expenditures, advertising expenditures, and number of direct and indirect sales force personnel committed to Allround brand. Assistant brand manager has input to aforementioned issues but is also concerned with development of pricing discount structure as well as more of the specifics of promotional programs, including advertising message, advertising agency, and trade and consumer promotions.…

    • 803 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    American Shogun Case Study When a high-profile project is implemented, there needs to be a lot of planning, research, and flexibility. When a high-profile project also includes a very aggressive deadline, there is little room left for error.…

    • 1141 Words
    • 5 Pages
    Great Essays
  • Decent Essays

    The non-profit entity Calibr was created by Merck and has about 150 scientists working directly This will enable basic biomedical research for Merck and drug discovery tools for academics This initiative would provide scientists with the required medicinal chemistry and pharmacology tools in order to develop a drug Unlike Pfizer’s CTI, Calibr is not associated with a particular association Academics can submit proposals, which will then be reviewed by a scientific advisory board Calibr will not have a specific therapeutic focus Merck, has the option of an exclusive licence on any proteins or small-molecule therapeutics…

    • 95 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Over Medicated Essay

    • 512 Words
    • 3 Pages

    Last year, pharmacist filled 4,468,929,929 prescriptions in the United States that is an 85 percent increase from just twenty years earlier (Carr, Rabkin, and Skinner 38). With these kinds of numbers, it must be obvious the process to develop drugs in America is working like a well-oiled machine, or is it? Prescription drug companies, the Food and Drug Administration (FDA) and independent research companies including universities all work together to develop improved medications. Each one has an unbiased, independent role to play in the process, however, over the years the unbiased independent part has become blurred. The Federal Government has made changes to regulations and health care policies, consequently, the prescription drug company’s…

    • 512 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Prescription Drug Pricing Introduction Today, the incredibly high and ever increasing price of prescription drugs is regularly under scrutiny, often sparking debate as political, social and economic interests conflict with one another. In a survey on health care, conducted by The Kaiser Family Foundation, 60% of the public believes lowering prescription drug prices should be a top priority of the United States government (DiJulio). According to the Organization for Economic Co-operation and Development, Americans spent $1,034 per capita on pharmaceuticals in 2013 (OECD), more than double the average amount among (many developed) member countries. Even more concerning, prescription drug spending increased 2.4% in 2013 and then 12.7% in 2014…

    • 1507 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Clinical trials have been performed at many sites around the world for many years to obtain approvals in multiple countries. The harmonization of regulatory processes developed by the ICH, drug patent laws, and country specific regulations is very important steps towards the product development, such as drug discovery, early development and preclinical testing, clinical trials and marketing authorizations. Nearly every country agrees to accept the ICH technical necessities for registration of pharmaceutical products for human use. Taking this into an account makes very easy to perform worldwide clinical trials by outsourcing and offshoring models to achieve the numerous regulatory and commercial incentives obtainable in many countries. The perfect time to build a regulatory strategy is before submitting an Investigational New Drug (IND) application.…

    • 1496 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Identifying and managing risks is a critical responsibility of project managers. Risk is defined as the probability of a specified threat and the subsequent impact that the event produces (Vaidyanathan, 2013). Risks can also bring about either positive or negative outcomes for a project or organization. A project manager must identify potential risks and evaluate each one to determine the severity and likelihood of each event. Only by completing the risk management process, a project manager can determine what approach would work best to avoid, mitigate, and/or transfer the risk.…

    • 730 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    International project management is when a project takes place in more than one foreign country (What is International, n.d.). There are particular skills and knowledge that is needed to be able to conduct business in different nations such as; knowing and understanding the local regulations, customs, and laws and having the ability to facilitate transactions involving multiple currencies (What is International, n.d.). International projects may operate in similar methods as domestic projects; they may also offer some opportunities when crafting a statement of work; they may require a special set of leadership skills for project managers; and they may impact a variety of aspect related to project management. Statement of Work…

    • 1655 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Epipen Case Study

    • 1781 Words
    • 8 Pages

    In turn, pharmaceutical prices have also increased, as seen with the price of the EpiPen. Furthermore, a study done by the Congressional Budget Office emphasizes the lack of the output of new drugs in recent years, which highlights the need for an increase in further research and development (“Research and Development,” 2006). This being said, society’s need for new, innovative pharmaceuticals is only possible through further research and development, which requires sufficient funding from pharmaceutical companies that is attained through drug…

    • 1781 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Nayatel Case Study

    • 1443 Words
    • 6 Pages

    PPM guarantees organization executes the correct projects at the perfect time reliable to convey maximum business value. Like any real change inside the organization, presenting project portfolio management practice and procedure required a guide to success. To implement project portfolio there are different important steps that are: 3.1.2 CLEAR OBJECTIVES: Senior management must have clearly defined characterization for the organization, detailing the expected benefits. Without this it will be difficult to decide whether the implementation is success from a business point of view.…

    • 1443 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The core of the pharmaceutical industry problems consists of the expiration of patents, rising R&D expenses, and uncertainties facing new researched products and their abnormal methods of circulation of returns from said product. As rooted in the topic of this case AstraZeneca upholds the gold of innovatively changing the way medicine reaches patients. When patents are first granted there are procedures that followed before a drug reaches the marketplace. Due to the extended timeframe that is required for clinical trials, studies and organizational processes to tested and developed the revenue phase of the drug decreases (Hitt, Ireland, & Hoskisson, 2015). More specifically after the developed drug is ready for sale the patent remaining on these products are near expiration.…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Takeda Pharmaceutical Company Limited Founded in 1781 , It's a company with a history of 236 years old, the founder of the Company is “Chobei Takeda” and Current president & CEO “Christopher Weber”. Takeda now operating in over 70 countries and regions Worldwide. In FY 2016 Japan region revenues estimated to be 655.3 billion yen, United stated region revenues estimated to be 520.2 billion yen, Europe and Canadian region revenues estimated to be 279.7 billion yen, Russia/CIS region revenues estimated to be 57.5 billion yen, Latin America region revenues estimated to be 72.5 billion yen, Asia region revenues estimated to be 112.8 billion yen, other regions revenues estimated to be 34 billion yen. However, the most regions the company make a profit…

    • 788 Words
    • 4 Pages
    Improved Essays

Related Topics