4.0 Marketing plan
Marketing goals/objectives
Before started to do business, each business required to do a definite marketing plan in order to achieve goals. Goals and objectives of LEAFXPRO are to created innovative product available to different models of bicycle although the weather condition is not good. The most important objective is to bike more rather than using a transport that can pollute our planet. Here, we are using the ‘SMART’ to achieve our business goals.
S= Specific
M= Measurable
A= Achievable
R= Realistic
T= Timely
Specific means focuses on one goal of each plan to increase productivity of the company. Our company created a product called LEAFXPRO to every cyclist to protect them from rain and wind and then expands …show more content…
It helps to attract the attention as well as create greater awareness of public to get to know the products that your company is selling. (Van Waterschoot & Van den Bulte 1992) Bicycle World Company uses the method of Internet Marketing Promoting and selling the bicycle (LEAFXPRO) through online using various forms of online marketing techniques such as banner advertisement, videos or social media. The company also uses the sales promotion to sell the LEAFXPRO, the Company using money off coupons or special offers to increase short term sales.( Rossiter & Percy 1987) We also intended to create Bicycle World Company account through FACEBOOK and TWITTER and update the latest information about our new product LEAFXPRO to our …show more content…
Some customers are feeling lazy by taking transport for long time which only wanted to purchase a product. They may give up from choosing the product and go to other company that located near their house. Location of Bicycle World Company are located near to bus station and train station. Customers can find Bicycle World Company from bus stop by walking a distance for 3minutes.
2. Packaging strategy
Customers would feel satisfied and comfortable if our product is nicely package. Before buy the product, we believe customer’s first impression will focus on the package (Excoffier, Laval & Schneider 2005) and see whether it is damage or in a good position or whether it is easy or hard to remove the package. Thus, manufacturers of Bicycle World Company produce the package with arrow line for customers easy to remove. LEAFXPRO is easy to caring by putting in to a bag which is convenient for cyclist for caring them to everywhere by wear on shoulder or carry on the bike.
3. Quality
Marketing goals/objectives
Before started to do business, each business required to do a definite marketing plan in order to achieve goals. Goals and objectives of LEAFXPRO are to created innovative product available to different models of bicycle although the weather condition is not good. The most important objective is to bike more rather than using a transport that can pollute our planet. Here, we are using the ‘SMART’ to achieve our business goals.
S= Specific
M= Measurable
A= Achievable
R= Realistic
T= Timely
Specific means focuses on one goal of each plan to increase productivity of the company. Our company created a product called LEAFXPRO to every cyclist to protect them from rain and wind and then expands …show more content…
It helps to attract the attention as well as create greater awareness of public to get to know the products that your company is selling. (Van Waterschoot & Van den Bulte 1992) Bicycle World Company uses the method of Internet Marketing Promoting and selling the bicycle (LEAFXPRO) through online using various forms of online marketing techniques such as banner advertisement, videos or social media. The company also uses the sales promotion to sell the LEAFXPRO, the Company using money off coupons or special offers to increase short term sales.( Rossiter & Percy 1987) We also intended to create Bicycle World Company account through FACEBOOK and TWITTER and update the latest information about our new product LEAFXPRO to our …show more content…
Some customers are feeling lazy by taking transport for long time which only wanted to purchase a product. They may give up from choosing the product and go to other company that located near their house. Location of Bicycle World Company are located near to bus station and train station. Customers can find Bicycle World Company from bus stop by walking a distance for 3minutes.
2. Packaging strategy
Customers would feel satisfied and comfortable if our product is nicely package. Before buy the product, we believe customer’s first impression will focus on the package (Excoffier, Laval & Schneider 2005) and see whether it is damage or in a good position or whether it is easy or hard to remove the package. Thus, manufacturers of Bicycle World Company produce the package with arrow line for customers easy to remove. LEAFXPRO is easy to caring by putting in to a bag which is convenient for cyclist for caring them to everywhere by wear on shoulder or carry on the bike.
3. Quality