Vancouver’s Cycle of Destination Evolution
Vancouver has passed through several of Butler's (1980) tourist area cycles. The trappers and sailors of the nineteenth century could perhaps be characterized as early business travelers, while the recreational hunting and fishing trade of the early 20th century attracted tourists typical of Butler's exploration stage - individuals making their own arrangements. During this period, guest expectations would have been characteristic of the age. There would be no expectations of en suite bathrooms in an era when most private homes still had toilet facilities in the back yard. The tourists visiting the region in those days were in search of the relaxation and health benefits afforded by a beautiful natural environment, and an expectation of returning to work refreshed and full of new energy (Vancouver Heritage …show more content…
The Expo 86 also served in this regard, bringing in guests from around the world and highlighting Vancouver as a tourism destination (Canadian Encyclopedia). This would be typical of Butler's development stage, although given the urban nature of much of Vancouver region, it is unlikely that local residents will be outnumbered by tourists, even at peak seasons. During the late twentieth century and first decades of the twenty-first, Vancouver tourism expanded far beyond sports and outdoor attractions, consolidating the development and awareness raised by the expo by building out waterfront venues, museums and increasingly incorporating First Nations' heritage among the region's attractions (Vancouver Tourism Master Plan, 2013). This has helped ensure broad-based and repeat visitor groups availing themselves of a wide variety of attractions, as depicted in Appendix C, table