Destination Management In Tourism

Superior Essays
1.0 Introduction
Destination management is the process of developing, managing and modifying factors that are involved in the creation of exclusive product destination where stakeholders can attain their socio-economic objectives (Morrison, 2013, p. 7). The management process may entail product development, marketing and branding, collaboration with various partners, and community affiliation. Destination management is significant as tourism is a highly competitive sector and in order to compete efficiently, destination have to provide superior value to tourists (Artal-Tur & Kozak, 2015, p. 20). A tourist’s visit will be affected by numerous services and experiences such as community interaction, transport availability, public amenities and
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39). Tourist destination typically appeal to the traveller is some way and they provide a range of attractions and activities. Such attractive destinations have to be managed in order to ensure the continuity of tourist influx. The government can build or improve the transport and communication networks in the destination to allow easy transport to and from locations. Tour operators and national Governments can engage in marketing and advertising of locations to create awareness about a location or to inform loyal visitors or any modifications made. For example, Malaysia’s Ministry of Tourism and Culture has been heavily involved in marketing Malaysia as a tourist destination by highlighting the country’s culture, landscape, and building s with the ‘Truly Asia’ brand concept (MOTAC, …show more content…
The development, management and modification of destination products cannot take place in a politically instable country. This is because there lacks the space, means, peace, and freedom to do this, especially if the instability is caused by war or authoritarian rule (Camillo, 2015, p. 126). Countries that have experienced political instability of any nature have suffered losses. The infrastructure leading to destination, the high inflation rate, persistent riots, and infringement of the bill of rights negatively influences the management of a destination as people cannot move or practice

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