Destination Image In Tourism

Destination is the word which used most frequently in the field of tourism. Destination image is mostly accepted as an important aspect in successful tourism destination marketing. It is very important to recognize that the tourists’ perceived images since it affects the individual’s perception and on looking behavior and destination choice.
Moreover, it also affects the level of tourists’ satisfaction because they often evaluate the travel experiences depending on the perceived images before and after the visitation to destination. Destination image gives a unique nature, value and peculiar feature to a place that gives an identity. Furthermore, as Selamawit Kasaye quoted in her research paper 2013, according to Baloglu and Brinberg, 1997, image is a great feature that influences the tourist’s decision-making process about a destination.
Destination image is defined in different ways. Some of the researchers defined it depending on the overall impressions of people about the destination and some of the others defined by focusing on the selected benefits or attributes of different tourist segments. The definitions such as “impressions of a …show more content…
A destination actually exists not only physically, but it is also thought to exist in the mind of its tourist and potential tourist visitors. For a less known or unknown region such as Ethiopia in Turkey, destination image concept is a crucial one. The image that Ethiopia gives out to its target market (Turkey for this study) is the one that defines it as a destination worth or not worth visiting. While staying there the tourists have to be provided with the best care and the real feel of the place and its people. It has to be authentic so that the tourists will see the real beauty in that country or region and feel like this is a place that they would like to visit more than