In addition to reporting on the hypotheses of the research, a broader discussion was conducted which considered research questions and objectives of the study. This study contains five research questions and six research objectives. Detailed discussions of findings addressed by the research questions are as follows.
The first objective “To review the role of destination image and tourism marketing in tourists’ decision on destination selection” was to find solution to the first research question “How does the Destination Image and Tourism Marketing influence tourists’ decision on destination selection?” This research question was divided into three hypotheses: H1: Destination Marketing has a positive and significant influence on Pre - destination image; H2: Destination Marketing has a positive and significant influence on destination selection & actual visitation; and H3: Pre - destination image has a positive and significant influence on destination selection & actual visitation.
The findings of the structural analysis supported hypotheses 1, 2 and 3 that identified the role
The first objective “To review the role of destination image and tourism marketing in tourists’ decision on destination selection” was to find solution to the first research question “How does the Destination Image and Tourism Marketing influence tourists’ decision on destination selection?” This research question was divided into three hypotheses: H1: Destination Marketing has a positive and significant influence on Pre - destination image; H2: Destination Marketing has a positive and significant influence on destination selection & actual visitation; and H3: Pre - destination image has a positive and significant influence on destination selection & actual visitation.
The findings of the structural analysis supported hypotheses 1, 2 and 3 that identified the role