Secondly, when a text is shown in another television system, its form will often be changed or adapted to help its successful assimilation (Rixon 2006). For example, American programmes are sometimes changed as they are used by British broadcasters; this can be by re-editing programmes, perhaps because of the worries over their violent content, or by changing the larger text, of the serial or series, by not screening all the episodes or showing them in a different order to suit the needs of the channel. However, there appears to be no re-editing when broadcasting on British screens, because elements like murderers, divorcees, arson, suicide, car accidents, electrocutions and airplane crashes were not edited out. This might because of the theory
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The reason why Desperate Housewives was popular among American viewership is mainly because its cultural background agrees with innermost of American audiences. The American culture, lifestyle, values (the materialism, individualism, egotism and pursuit of freedom and power) conveyed by Desperate Housewives, though not completely agree with British culture, was relatively compatible with British culture. Therefore, there has no need for British broadcasters reframe Desperate Housewives to assimilate this American TV text into the British television strand of E4.
When it comes to American cultural imperialism, from my perspective of view, the flows of American programmes on British screens should be regarded as the process of cultural interaction instead of eroding British culture. American programmes are changing their forms in order to be accepted by multinational and multicultural. Non-Americans are gradually becoming the core characters in contemporary American TV dramas instead of cheap cameo …show more content…
Despite the fact that the British people were concerned that too many American imported programmes would encroach their indigenous culture, their concern seems to be unnecessary. Since 1950s, American programmes were imported and scheduled on British television by many British broadcasters; they have a positive impact on British television history and play an important role on British broadcasting. American programmes have inspired British programming makers to explore and generate new and existing genres; they have played a major cornerstone role in the schedules and provided minority audiences with niche programmes. They have also been influential in subsidizing British domestic outputs, cutting the costs of placing different TV channels up and in offering programme diversity. American programmes have a long history of being acquired by British broadcasters, playing an important cultural and economic role for most channels: they have provided widespread programmes at relatively low prices. They have, over the years, played at all the day's times, from the early morning, afternoon, late night slots to primetime, and are fully contributed to fill British programming gaps. With the passage of the time, British programmes have won more and more success, resulting in the change of the types of programmes produced in America and the
The reason why Desperate Housewives was popular among American viewership is mainly because its cultural background agrees with innermost of American audiences. The American culture, lifestyle, values (the materialism, individualism, egotism and pursuit of freedom and power) conveyed by Desperate Housewives, though not completely agree with British culture, was relatively compatible with British culture. Therefore, there has no need for British broadcasters reframe Desperate Housewives to assimilate this American TV text into the British television strand of E4.
When it comes to American cultural imperialism, from my perspective of view, the flows of American programmes on British screens should be regarded as the process of cultural interaction instead of eroding British culture. American programmes are changing their forms in order to be accepted by multinational and multicultural. Non-Americans are gradually becoming the core characters in contemporary American TV dramas instead of cheap cameo …show more content…
Despite the fact that the British people were concerned that too many American imported programmes would encroach their indigenous culture, their concern seems to be unnecessary. Since 1950s, American programmes were imported and scheduled on British television by many British broadcasters; they have a positive impact on British television history and play an important role on British broadcasting. American programmes have inspired British programming makers to explore and generate new and existing genres; they have played a major cornerstone role in the schedules and provided minority audiences with niche programmes. They have also been influential in subsidizing British domestic outputs, cutting the costs of placing different TV channels up and in offering programme diversity. American programmes have a long history of being acquired by British broadcasters, playing an important cultural and economic role for most channels: they have provided widespread programmes at relatively low prices. They have, over the years, played at all the day's times, from the early morning, afternoon, late night slots to primetime, and are fully contributed to fill British programming gaps. With the passage of the time, British programmes have won more and more success, resulting in the change of the types of programmes produced in America and the