Essay about Designing A Vision For An Organization

759 Words Nov 2nd, 2016 4 Pages
Creating a Vision Imagining and communicating a vision for an organization can be a difficult task, especially when the organization has recently undergone a significant change, as is the case with Yinscape and Yangsearch. Jick and Peiperl (2011) describe a good vision as being clear and concise, easily understandable, inspiring, challenging, centered around excellence, and tangible (p. 115). With that in mind, when developing a vision for Yinscape and Yangsearch, it is important to consider the strengths and weaknesses of each company and how they will complement each other post-merger, as well as the challenges the new company will face because of the merger. Among the biggest challenges facing Yinscape and Yangsearch is the fact that each company has a vastly different manner in which they operate. Yinscape is highly centralized and relies on a few large clients, while Yangsearch relies on individuals to be innovative and has a much more diverse clientele (Jick & Peiperl, 2011). Because Yinscape has had financial success using their centralized, performance based business model while Yangsearch has struggled financially, conveying a vision of strong centralized leadership is important to get the new company on the right track. At the same time, the strengths of Yangsearch cannot be overlooked either. Yangsearch has a reputation for building superior products through creativity and innovation. Therefore, it is important to create a vision which allows employees to…

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