B. “Describe and reflect on photograph (say 5 - if given permission) outstanding interior layouts of retailers (a range of sizes of retailers not just large stores). Select those that push the boundaries of creating themes, atmosphere and a customer experience.”
In order for retail stores to produce successful results in their daily operations, an effective store design and layout plan will need to be implemented (Dunne et al, 2013). Additionally, Freathy (2003) states that the intention of a good store design and layout is to provide a shopping environment that is both attractive and alluring, tempting customers into the store and persuading them to make spontaneous purchases (Figure 6). However, Gilbert (2003) insists that when designing …show more content…
Inside the store, one can see its bespoke contemporary galleria store design theme that incorporates the use of art installations as well as statues in conjunction with hanging clear display boxes styled with one shoe inside to visually present its merchandise (Figure 7). There is a strong white light within the boxes that lights to only display the shoes within the surrounding is dark. The store wanted to keep customers focused on the shoes an nothing else.
The store sufficiently utilises their floor space and have chosen to make it look very sleek and futuristic, with minimal use of interior decorations
(white floors and walls). The store uses fixtures such as white gloss plinths and display shelves to display their merchandise. One can also see laser lights running across the room accompanied by an electric music, and no store scent – this adds to the innovative space-age look that they wished to interpret (Figure 8). The store is located within London’s luxury contemporary playground and is a pleasant place to shop if you enjoy art and want to experience something out of the …show more content…
The brand has utilised its strong British heritage as well as craft to help design a retail store that incorporates British manufacturing alongside British raw materials. The store has put to use high quality fixtures and fittings that not only aid in showcasing the brand’s amazing products but also convey the brand’s unique heritage (Figure
In order for retail stores to produce successful results in their daily operations, an effective store design and layout plan will need to be implemented (Dunne et al, 2013). Additionally, Freathy (2003) states that the intention of a good store design and layout is to provide a shopping environment that is both attractive and alluring, tempting customers into the store and persuading them to make spontaneous purchases (Figure 6). However, Gilbert (2003) insists that when designing …show more content…
Inside the store, one can see its bespoke contemporary galleria store design theme that incorporates the use of art installations as well as statues in conjunction with hanging clear display boxes styled with one shoe inside to visually present its merchandise (Figure 7). There is a strong white light within the boxes that lights to only display the shoes within the surrounding is dark. The store wanted to keep customers focused on the shoes an nothing else.
The store sufficiently utilises their floor space and have chosen to make it look very sleek and futuristic, with minimal use of interior decorations
(white floors and walls). The store uses fixtures such as white gloss plinths and display shelves to display their merchandise. One can also see laser lights running across the room accompanied by an electric music, and no store scent – this adds to the innovative space-age look that they wished to interpret (Figure 8). The store is located within London’s luxury contemporary playground and is a pleasant place to shop if you enjoy art and want to experience something out of the …show more content…
The brand has utilised its strong British heritage as well as craft to help design a retail store that incorporates British manufacturing alongside British raw materials. The store has put to use high quality fixtures and fittings that not only aid in showcasing the brand’s amazing products but also convey the brand’s unique heritage (Figure