Amazon Echo Print Ad
In the online retail giant, Amazon ad in Popular Science, for the Amazon Echo. There is a large cylinder seen from a top down view. The ad has a dark blue background with a gradient that goes towards the cylinder in the center. The ad has large text above the cylinder that says just ask. While also having questions in a circular pattern around the cylinder. At the bottom of the ad there is small text that talks about how it can answer a questions hands free and the other features of Echo. There is also a side view of the Echo in the bottom corner of the ad. The Amazon ad for their new device called the Echo informs and engages audiences. The intended audience for the Amazon Echo, would be people probably tech savvy, who …show more content…
This works by drawing the person viewing the ad into the center of the ad making them want to read more of the ad. For the audience this help center the audiences eyes on the ad and draw in their attention. Another of the Echo ad’s techniques is putting large text at the top of the page. This draw the reader’s attention to the top of the page and it also shows them the slogan for the ad just ask. From the point of view of a person reading the ad this works to inform them about the slogan of the ad. But it also makes them think what can a person ask this device, can a person ask it to play music, get directions etc. So it opens them up to thinking about the ad and getting more involved in the ad so they are more likely to stay and read more of the ad. Similar to the last technique the Echo ad also has questions in a circular pattern around the text. This work by showing the reader of the ad all of the questions a person can ask the Echo and presumably get answers to. This works for the audience because it informs them, to the type of questions they can ask their Echo. It also shows them with the questions what Echo can do for example the ad says turn off the lights showing the reader that if connected the Echo can turn off lights in a
In the online retail giant, Amazon ad in Popular Science, for the Amazon Echo. There is a large cylinder seen from a top down view. The ad has a dark blue background with a gradient that goes towards the cylinder in the center. The ad has large text above the cylinder that says just ask. While also having questions in a circular pattern around the cylinder. At the bottom of the ad there is small text that talks about how it can answer a questions hands free and the other features of Echo. There is also a side view of the Echo in the bottom corner of the ad. The Amazon ad for their new device called the Echo informs and engages audiences. The intended audience for the Amazon Echo, would be people probably tech savvy, who …show more content…
This works by drawing the person viewing the ad into the center of the ad making them want to read more of the ad. For the audience this help center the audiences eyes on the ad and draw in their attention. Another of the Echo ad’s techniques is putting large text at the top of the page. This draw the reader’s attention to the top of the page and it also shows them the slogan for the ad just ask. From the point of view of a person reading the ad this works to inform them about the slogan of the ad. But it also makes them think what can a person ask this device, can a person ask it to play music, get directions etc. So it opens them up to thinking about the ad and getting more involved in the ad so they are more likely to stay and read more of the ad. Similar to the last technique the Echo ad also has questions in a circular pattern around the text. This work by showing the reader of the ad all of the questions a person can ask the Echo and presumably get answers to. This works for the audience because it informs them, to the type of questions they can ask their Echo. It also shows them with the questions what Echo can do for example the ad says turn off the lights showing the reader that if connected the Echo can turn off lights in a