Mexico Manufacturing Case Study

Year 1: Once the measurement techniques are in place. Charles needs to continue to redesign the manufacturing process. Management needs to look into using the multiplicative decomposition model in order to smooth out the seasonal trends. This will help with providing more accurate forecasts to alleviate the out-of-stock and over-stock periods. To go in hand with this, management should look into having Wong design a Just In Time Ordering system. This way Charles can meet the demand with supply easily. Both of these go hand in hand with the measurement metrics because the time line of a product will be definable. This will allow management to know how long it will exactly take to fill an order of any size. While upgrading the manufacturing and order systems the management team should work on upgrading the website and create social media pages.

Year 2: Once the manufacturing is refined then Charles can look to developing a new marketing plan. The price can stay the same. The product packaging should be …show more content…
Management should look at expanding into new port areas such as Florida or other ports near the Mexican boarder. This position allows for two crucial growth strategies. The first is simple, this a new market to enter with the same market strategy because the consumers in the area can be grouped under the same market segment. The second is that negotiations can start with Mexico. These negotiations would be for setting up a new facility in Mexico to product the Charles chocolate. This can be used for generic and more consistently order products. Reliving the Portland factory of the non-specialized goods would increase the overall capacity of Charles to meet the new founded demand resulting from the changes in the previous three years. This will not only increase capacity but also increase the profit margin on non-specialized goods, which will increase the profit of the entire company as a