Design Thinking Essay

6259 Words Apr 1st, 2016 26 Pages
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Essay Sample: Page 2
SAP’s co-founder

Hasso Plattner invested in two university campuses, one at Stanford, the other in

Potsdam, which teach and research around Design Thinking and Design Thinking led

innovations. Popularity in industry is increasing as the pressure on innovativeness and

new product introductions increases with an equally increasing competitive pressure

(Brown, 2009). Design Thinking as a method is in line with, or even complements,

other approaches such as open and user-driven innovation. While innovation theory is

one lens, Design Thinking is also interesting from an organization theory perspective,

considering the “thinking” aspect (Rylander, 2009). Most people are trained in

analytical thinking, where problems are broken down in smaller pieces to be solved, and

ISBN 978-90-77360-16-3 © CINet 2013



241



from there attempts are developed to predict the future based on data from the past.

According to Brown (2009), this limits the possibilities to envision or even change the

future. Organizations are used to define, and find solutions for problems. The limitation

however of classic problem solving is in quantifying the value, or the behavioral aspects

of the solution (Shamiyeh, 2010). From a behavioral perspective, the reason why

Design Thinking can and does make its way to organizations is, because it is not limited

to designers, but should be part of a managerial task and hence can be done
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