One pioneering, non-profit publication, Adbusters Magazine, seeks to shift cultural values, by using their design influence to sell ideas, rather than products. Embedded in social activism, the publication feels corporations are at fault for corrupting social environments, and aim to alleviate their efforts through a political process called “culture jamming.” By harnessing the power of their design skills for the benefit of humanity, Adbusters creates billboards, TV spots and advertisements targeted at fulfilling a greater social purpose. An example of their work, was when Adbusters hired typographer Jonathan Barnbrook to create a billboard for display outside an American Institute of Graphic Arts (AIGA) conference held in Las Vegas. The
…show more content…
In September of 2005, Glaser created the "We Are All African" poster, illustrating an image of a hand with fingers that were the colors of the five races, and distributed copies throughout New York City. The poster was designed to benefit and raise awareness of the International Rescue Committee (IRC), a global frontrunner in responding to the world’s most sever humanitarian crises. Addressing the crisis in Darfur, Glaser upholds that "It is our job to keep up the pressure on this despicable event." The campaign also included a 28 x 38 foot banner that stated "500 Family Members Killed Today and Every Day," aiming to take the seemingly distant crisis and bring it to the Western line of vision. Through clever design of imagery and text, Glaser was able to bring a global issue to public attention, creating a sense of responsibility to the public and hope to the …show more content…
Who Gives A Crap is a company dedicated to the production of 100% recycled “tree free,” toilet paper where 50% of profits are donated to WaterAid to build toilets for the 40% of the worlds population who do not have access to one. This means that diseases related to diarrhea fill more than half of sub-Saharan African hospital beds and kill 1,400 children under 5 years old every day. They have calculated that every toilet roll bought, provides a person with access to a toilet for one week. To date Who Gives A Crap have provided 69,380 people with sanitation access, saved 12,017 trees due to their “tree free” policy as well as 29 million liters of water by making their products using eco-friendly materials and reduced 2,311 tons of greenhouses gas emissions by making their products with cleaner processes. To give this social conscious initiative even more appeal, all the packaging is done by top Australian graphic designers. Recently, a limited edition line has been released that has been designed by one of Australia’s most popular designers, Beci Orpin. The line is a unique Do-It-Yourself Toilet Paper, where the beautifully designed packaging can be reused to create hand made crafts. The team at Who Gives A Crap are an example of the type of work the First
In September of 2005, Glaser created the "We Are All African" poster, illustrating an image of a hand with fingers that were the colors of the five races, and distributed copies throughout New York City. The poster was designed to benefit and raise awareness of the International Rescue Committee (IRC), a global frontrunner in responding to the world’s most sever humanitarian crises. Addressing the crisis in Darfur, Glaser upholds that "It is our job to keep up the pressure on this despicable event." The campaign also included a 28 x 38 foot banner that stated "500 Family Members Killed Today and Every Day," aiming to take the seemingly distant crisis and bring it to the Western line of vision. Through clever design of imagery and text, Glaser was able to bring a global issue to public attention, creating a sense of responsibility to the public and hope to the …show more content…
Who Gives A Crap is a company dedicated to the production of 100% recycled “tree free,” toilet paper where 50% of profits are donated to WaterAid to build toilets for the 40% of the worlds population who do not have access to one. This means that diseases related to diarrhea fill more than half of sub-Saharan African hospital beds and kill 1,400 children under 5 years old every day. They have calculated that every toilet roll bought, provides a person with access to a toilet for one week. To date Who Gives A Crap have provided 69,380 people with sanitation access, saved 12,017 trees due to their “tree free” policy as well as 29 million liters of water by making their products using eco-friendly materials and reduced 2,311 tons of greenhouses gas emissions by making their products with cleaner processes. To give this social conscious initiative even more appeal, all the packaging is done by top Australian graphic designers. Recently, a limited edition line has been released that has been designed by one of Australia’s most popular designers, Beci Orpin. The line is a unique Do-It-Yourself Toilet Paper, where the beautifully designed packaging can be reused to create hand made crafts. The team at Who Gives A Crap are an example of the type of work the First