Discussion Questions:
Question: “Describe Cream Silk’s promotion within the context of multiattribute model.”
1. Cream Silk used Paul Goh in their promotion to demonstrate the strength of the hair after using their product. Also in Cream Silk’s promotion they created a video with a live demonstration that attracts consumers by making their product into an advertisement in a fun and entertaining way that went viral. Another reason why JWT would have contacted Paul Goh is because he is the leading violin bowmaker in Singapore which means he also has a following and could attract more consumers that are unfamiliar with Cream Silk’s product. Attracting consumers from the internet and through Paul Goh’s fan base Cream Silk attracted their target …show more content…
When learning how to make the consumer linger a second longer, and absorb as much as possible from the advertisement which associates the consumer’s thoughts with the brand. This would also refer to a brand association in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other. A consumer can be attracted by a brand by its reputation, customer service, a promotion, price, feeling, attitude, and its logo. While creating an ad marketeers use specific colors and fonts to capture a consumer’s attention based on consumer research it should point out that there are significant differences among brands, it should also supply the consumer with a decision-making rule, then it should convey a rule that is consistent with how the person made the decision on prior occasions. Based on chapter eight decision making is a central part of consumer behavior and decisions are made in stages, and the decision making process is not always rational which makes it more difficult to capture a consumer’s attention. Another topic mentioned is brand loyalty which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand. Also Consumer inertia is the tendency to buy a brand out of habit merely because it …show more content…
Weeworld is a social networking website built for fun where you can meet new friends, send messages, play games, and create your own avatar. I chose this website because it allowed me to custom my own avatar and also let me view other avatars. when creating my avatar I tried to make it look as similar to me as possible with the characteristics I was given through the website. I wanted to create my avatar this way because I wanted it to resemble myself to show the other players a view of who I am. When being on Weeworld I would notice that most of the other avatars were created with outfits that would stand out and that would would normally not see in real life. I am not sure if the creators of the avatars chose this because it was the closest available to their real self or because they wanted to it be different and make them stand out in the game. I believe that people go on these games to escape reality and create a world they wish they lived in. In the process of creating an avatar many people base it off what they want to be or they are missing in their life which can be related to the maslow 's hierarchy of needs. The people who create their avatars based on their real self could be categorized under "self-aculization". For the people that create an avatar on what they wish they were and go to Weeworld to make a better life through online gaming would be categorized under “Esteem”. When most people don’t
Question: “Describe Cream Silk’s promotion within the context of multiattribute model.”
1. Cream Silk used Paul Goh in their promotion to demonstrate the strength of the hair after using their product. Also in Cream Silk’s promotion they created a video with a live demonstration that attracts consumers by making their product into an advertisement in a fun and entertaining way that went viral. Another reason why JWT would have contacted Paul Goh is because he is the leading violin bowmaker in Singapore which means he also has a following and could attract more consumers that are unfamiliar with Cream Silk’s product. Attracting consumers from the internet and through Paul Goh’s fan base Cream Silk attracted their target …show more content…
When learning how to make the consumer linger a second longer, and absorb as much as possible from the advertisement which associates the consumer’s thoughts with the brand. This would also refer to a brand association in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other. A consumer can be attracted by a brand by its reputation, customer service, a promotion, price, feeling, attitude, and its logo. While creating an ad marketeers use specific colors and fonts to capture a consumer’s attention based on consumer research it should point out that there are significant differences among brands, it should also supply the consumer with a decision-making rule, then it should convey a rule that is consistent with how the person made the decision on prior occasions. Based on chapter eight decision making is a central part of consumer behavior and decisions are made in stages, and the decision making process is not always rational which makes it more difficult to capture a consumer’s attention. Another topic mentioned is brand loyalty which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand. Also Consumer inertia is the tendency to buy a brand out of habit merely because it …show more content…
Weeworld is a social networking website built for fun where you can meet new friends, send messages, play games, and create your own avatar. I chose this website because it allowed me to custom my own avatar and also let me view other avatars. when creating my avatar I tried to make it look as similar to me as possible with the characteristics I was given through the website. I wanted to create my avatar this way because I wanted it to resemble myself to show the other players a view of who I am. When being on Weeworld I would notice that most of the other avatars were created with outfits that would stand out and that would would normally not see in real life. I am not sure if the creators of the avatars chose this because it was the closest available to their real self or because they wanted to it be different and make them stand out in the game. I believe that people go on these games to escape reality and create a world they wish they lived in. In the process of creating an avatar many people base it off what they want to be or they are missing in their life which can be related to the maslow 's hierarchy of needs. The people who create their avatars based on their real self could be categorized under "self-aculization". For the people that create an avatar on what they wish they were and go to Weeworld to make a better life through online gaming would be categorized under “Esteem”. When most people don’t