Even though some traditional marketers define the individuals are less influential to make derived demand and they believe that only plan decision is being chosen by customers. In contrast, in the derived demand management, hospital can make itself very attractive for the managed care organizations, HMO and PPO. Hospital can create the demand to customer choose their service through the plan. Two stage marketing process in derived demand. The first, managed care organization should create little long-term discount option based on their true capacity to serve. Consumers have to keep the chosen plan as long as possible using the derived promotion or discount. The second, the hospital can create very true, attractive and accountable information
