Depression, …show more content…
Three kinds of issues have been linked with immense materialistic tendencies. First, research in the field of consumer psychology and psychology has discovered that people engaged in materialism report diminished well-being (Kasser, 2002). Such conclusions have been drawn by various methods of measuring well-being amongst different age groups and in several areas around the globe. Two studies have imitated these findings in older children (Schor, 2003) and early adolescents (Cohen & Cohen, 1996). Second, studies also show that adults who are immensely concerned with materialistic goals report unstable relationships (Kasser & Ryan, 2001), are more involved in cut-throat competitions and are less helpful (Sheldon, Sheldon, & Osbaldiston, 2000); and are more deceitful (McHoskey, 1999). Similar findings occur for youngsters, who show more anti-social behaviour if they achieve higher scores in materialism (Cohen & Cohen, 1996; Kasser & Ryan, 1993). Finally, money-orientated adults engage themselves in fewer financial attitudes (Richins & Dawson, 1992), and living standards with advanced “ecological foot prints” (Brown & Kasser, …show more content…
Through further readings we could conclude that there existed quite a noteworthy relationship between a child’s understanding of the word happiness and his defencelessness towards depression. Depressed kids believed that happiness and bliss is something that is attained through possession of wealth.
Although many articles and research papers have been written with respect to increasing materialism and its link with the rising concern of depression amongst individuals, still there occurs a gap where no certain research states that what age group and what income bracket is most affected by this issue. This study aims to study the link thoroughly and fill this research gap by conducting a small scale research in Lahore,