A deontologist would say that those who chose materialistic items over charity is an immoral action, it would just be wrong not to help the hungry and poor. Because deontological theories are best understood in contrast to consequentialist ones. Meaning consequentialists believe that our acts or intentions to be morally permissible by the state affairs they promote. Consequentialists have to specify firstly the states of affairs that are intrinsically valuable which is often called, “the Good.” Then it is morally permissible to act in any way to “assess the good” and that is said to be prior to “the
