Mission Statement
”To develop and sell high quality oral dental care that will capture the dominant share of mind in all markets”
Company Background
The company came into existence on the 26th September 1963, initiated by Syed Amiruddin Alvi. The start-up capital was a mere Rs 6000. In the beginning, Dentonic Toothpowder was barely bought by the people. There existed some toothpowders at that time for example, Dentogene by the Dentogene laboratory, and Tibet by Kohinoor, but neither was much appreciated by the consumers of dental hygiene products. Dentonic, much like its competitors (toothpowders) was not a success in its initial introduction stage. People were not accustomed to use toothpowder. They believed it to be just like “choona” …show more content…
Smokers (removal of stains).
Expansion in major cities and areas.
Production of tooth powder with the best available resources.
New product lines such as Tooth pastes and Smokers powders etc.
Innovations – Like Miswak powder as a new flavour.
Weaknesses
Started investing in research very late.
Doing business on very low margins.
Lack of advertising and promotion.
Lack of awareness in the current generation.
Don’t have flavors or colors.
No proper feedbacks available.
No proper Advertisements and media campaigns available for the products.
No strong ideas recently for product development.
Threats
Competitors: low cost toothpastes and low quality toothpowders.
Duplication of dentonic products.
Considered an obsolete solution to dental care.
Lack of dentonic product knowhow among youngsters and upper class.
Globalization – Powders are now obsolete. Major of the generation are now going towards pastes.
Lack of awareness today.
The loyal consumers of the product are growing old and the rate of new consumers growing in not enough.
Misconceptions.
Boston Matrix
Star
• Dentonic …show more content…
Dentonic’s main ingredients are calcium carbonate (98.5%), essential oils (1%) and sodium saccharin (0.5%). Calcium carbonate imparts this ability in dentonic and sodium saccharin is used as a sweetening agent. These three varieties include the 45 gram, the 90 gram and 130 gram family packs of Dentonic available in the market. Talking about the quality of Dentonic as a product, Dentonic is made up of 100% food grade calcium carbonate and Ala chemicals uses tryclozan which is an anti-bacterial agent which cost rupees 5000 per KG. Other companies use tryclozan which cost rupees 1500 per KG which is usually recommended for manufacturing soap and detergents. The packaging of Dentonic is done in a plastic unbreakable easy to use bottle. There is flip top cap specially designed for easy pouring of the tooth powder and for customer
”To develop and sell high quality oral dental care that will capture the dominant share of mind in all markets”
Company Background
The company came into existence on the 26th September 1963, initiated by Syed Amiruddin Alvi. The start-up capital was a mere Rs 6000. In the beginning, Dentonic Toothpowder was barely bought by the people. There existed some toothpowders at that time for example, Dentogene by the Dentogene laboratory, and Tibet by Kohinoor, but neither was much appreciated by the consumers of dental hygiene products. Dentonic, much like its competitors (toothpowders) was not a success in its initial introduction stage. People were not accustomed to use toothpowder. They believed it to be just like “choona” …show more content…
Smokers (removal of stains).
Expansion in major cities and areas.
Production of tooth powder with the best available resources.
New product lines such as Tooth pastes and Smokers powders etc.
Innovations – Like Miswak powder as a new flavour.
Weaknesses
Started investing in research very late.
Doing business on very low margins.
Lack of advertising and promotion.
Lack of awareness in the current generation.
Don’t have flavors or colors.
No proper feedbacks available.
No proper Advertisements and media campaigns available for the products.
No strong ideas recently for product development.
Threats
Competitors: low cost toothpastes and low quality toothpowders.
Duplication of dentonic products.
Considered an obsolete solution to dental care.
Lack of dentonic product knowhow among youngsters and upper class.
Globalization – Powders are now obsolete. Major of the generation are now going towards pastes.
Lack of awareness today.
The loyal consumers of the product are growing old and the rate of new consumers growing in not enough.
Misconceptions.
Boston Matrix
Star
• Dentonic …show more content…
Dentonic’s main ingredients are calcium carbonate (98.5%), essential oils (1%) and sodium saccharin (0.5%). Calcium carbonate imparts this ability in dentonic and sodium saccharin is used as a sweetening agent. These three varieties include the 45 gram, the 90 gram and 130 gram family packs of Dentonic available in the market. Talking about the quality of Dentonic as a product, Dentonic is made up of 100% food grade calcium carbonate and Ala chemicals uses tryclozan which is an anti-bacterial agent which cost rupees 5000 per KG. Other companies use tryclozan which cost rupees 1500 per KG which is usually recommended for manufacturing soap and detergents. The packaging of Dentonic is done in a plastic unbreakable easy to use bottle. There is flip top cap specially designed for easy pouring of the tooth powder and for customer