Dennis Soron Sustainability

In Dennis Soron's (2010) Sustainability, Self Identity and the Sociology of Consumption, he brings together conversations regarding environmental consumption. Furthermore, he intends to analyze the role self-identity and consumerism play in consideration of the environmental agenda (173-174). Soron expresses the lack of development regarding sustainability and the need to address the situation. By contrasting the ideas represented by scholars, he intends to further the investigation into sustainable consumption. Soron expands on the ideas of Alan Durning and discusses the extent to which the role of self-identity plays into the sustainability agenda (173). He concludes that the theory of materialism opposes ecological sustainability. Although consumers seek to define themselves through consumption, a balance must be developed. In spite of this, Soron indicates that no solutions have been developed to properly address the issue (173). As a result, in order to develop a proper theory, scholars …show more content…
As shown through Soron’s interpretation of Shove and Warde, “the communicative model tends to leave unexamined the realm of ‘ordinary’ and ‘inconspicuous’ consumption (176). Although this consideration allows for a broader understanding, Soron continues to insist on the expansion of theories into deeper understandings. Although daily habits can be changed, Soron suggests that due to the manner of which we were raised, it is not that simple. On the same note, he also states that, while the need for consumption can be changed, it will not eliminate the desire to uphold a standard of living. Soron proposes that there must be patterns that can be interpreted to identify the demand of such resources that influence sustainability. He continues to push deeper into the issue, indicating that even this focus may draw away from other