Demographics: A Case Study

Decent Essays
Irene and Landon have 2 children, Mason and Kayden are both 3 years old. They both don’t have a designated physician yet.
Demographics: Parents with kids 3-7 years old. Middle to upper-middle class. White collar occupations.
Psychographics: They are experiencers in VALS segment because they plan, research, and consider before they act. They prefer to buy high-end, proven products with efficient results. Family and kids are top priorities.
Catchy jingle advertising on educational children channels
Minor advertisements in news apps (Business Insider, Wall Street Journal)
Strong keywords and SEO (Search Engine Optimization) tools for an online search of pediatrics

Scarlet is a 45-year old woman. She does not want to fulfill much in life besides working for herself. She feels worried about her health because she is constantly feeling depressed.
…show more content…
Cashier at a local grocery store. Lower class. No relatives.
Psychographics: She is a survivor in VALS segmentation because she takes comfort in routinely operations of daily living. Values her health because she wants to live a long life but is tired of her current job. She is focused on moving to a managerial position but cannot commit more time because of her health situation. She is occupied with a 9am to 5pm job but tends to leave early because she feels depressed or too tired. She likes to watch television for several hours in her spare time when she is resting at

Related Documents

  • Improved Essays

    Additionally, she is a full-time employee at a local medical center where she is acting as a medical coder. In this regard, the boy spends five days of the week at an after-school care center; this could basically mean that the grandmother does not have adequate time to attend to all needs of her grandchild, including determining whether he has been given all the necessary vaccinations. That is, during the week, she spends her entire time at work and during the weekend, she is busy at the church or attending to church duties. The trend of a high level of commitment to socio-economic activities among elderly people has been indicated as the major reasons why they may not provide appropriate care to the children they are supposed to offer parental guidance (Joslin, and Anne,…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Decision Scenario: Whites Only talks about a white KKK member, Thomas Simons, with massive brain damage. The brain damage destroyed his brain function. The organ procurement organization asked his family if they would approve for his organs to be donated. The family will only donate Thomas’ organs if they will give his organ to whites only. The organ procurement team agreed to go through with the restrictions.…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The words written appeal to the authority of the American Academy of Pediatrics. The emotion…

    • 349 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Daymark: A Case Study

    • 336 Words
    • 2 Pages

    Patient is a 15 year old female who presented to the ED with IVC paperwork from Daymark. Per documentation, patient states that she has been having depression and cutting herself since the 6th grade. Per documentation patient makes statement like, "Uh, you know, I just get frustrated and think I would be better off dead." Denies HI, Symptoms of psychosis.…

    • 336 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Show Notes – Episode 041 Guest – Demi Karpouzos How Demi Karpouzos Has Mastered The Art Of Getting More Clients Get more clients. Build your relationship with your audience. Earn more and love your business. Main Content…

    • 1308 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Case Study Nyetazia

    • 1130 Words
    • 5 Pages

    Nyetazia and Ms. Hicks both believe in the value of receiving an education and how educating oneself is important and necessary to move forward in life. However, Nyetazia stated she does not like going to her school. Nyetazia does not believe the school environment is either encouraging or supportive. Nyetazia stated she is constantly having issues with peers, which often leads to her getting into physical altercations and suspended from school. Nyetazia stated there have been several occasions when she simply did not feel like going to school and refused to go.…

    • 1130 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Bread Givers Themes

    • 703 Words
    • 3 Pages

    Anzia Yezierska’s autobiographical novel Bread Givers focuses on the life of a Jewish family facing Americanization. Americanization is identifying with American traditions and culture in its place of prior, former customs. Yezierska represents the act of Americanization in her novel by concentrating on the events of the Smolinsky family encounters. Throughout the novel there are themes, which underline the act and process of Americanization. Anzia Yezierska highlights the meaning of Americanization by exhibiting the hunger to dream, the yearning of dependence, a wish to belong and the desire to be loved.…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Sociological Research Methods chapter 2 of the book Sociology in Our Times explains why sociological research is necessary and how research is conducted as well as the various methods that can be used. Also this chapter explains what surveying is and how it is used for research. In addition, Readers learn about the ethical issues in research and what measures are taken to protect research participants. In the book The Meaning of Sociology, reading four, Readers learn how people make and develop correct generalizations about people or things. Also Readers gain knowledge about the meaning of categorizing and generalization.…

    • 806 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Behavior Quiz

    • 535 Words
    • 3 Pages

    The target behavior is _______smoking________, which I am attempting to: a) decrease b) increase (circle one) 2. How are you measuring the behavior? The behavior is being measured by how many cigarettes she smokes per day. 3.…

    • 535 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Bread Givers Theme Essay

    • 1823 Words
    • 8 Pages

    One of the most desires things that Sara wants in her life is to have the freedom of living her own life without anyone to stop her of achieving her dreams and goals. Sara Smolinsky is the most independent of Red Smolinsky daughters; she wants to create and live in a world of her own, so she is willing to work very hard to get what she wants, but she knows that her desires to achieve her goals and dreams would make her encounter many barriers and obstacles. Sara has the motivation in life to be independent and take care of herself; however, to achieve her goals and dreams she would need to break away from her family and pursuit her happiness. At a young age, Sara had ideas in her mind that she needed to earn money to support her family, so…

    • 1823 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Ethnic Studies Case Study

    • 1044 Words
    • 5 Pages

    Students should be required to take courses in minority or ethnic studies as part of all college degrees. The unique value of ethnic studies in colleges and universities is that these studies promote respect and understanding among races, support student success, and teaches critical thinking skills. Ethnic studies by and about racial minority groups presents a different narrative that is shaped partially by histories of oppression in the United States. as well as by the intellectual and cultural resources and traditions of those communities. Ethnic studies evolved from the demands of Black Americans for an education that is relevant and meaningful, that affirms their identities and selfhoods, and that works toward human liberation.…

    • 1044 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    The purpose of this paper is to show that race and socioeconomic status are factors that impact the decision making of student referrals to the legal system. Black, low income students are more likely to be referred to the legal system than white, middle class students. Black students are often labeled as aggressive and are expected to underperform. Black students receive more out of school suspensions and have a high number of school related arrests. This paper will show how the school to prison pipeline has a negative impact on children.…

    • 164 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Swan Lake is a popular ballet in which a girl is cursed and turned into a white swan. To return back to a normal state, the girl must find her prince. The white swan found her prince, but a mirror image of the girl, the black swan, tricked the prince. The white swan, having saw this trickery, knows she will never be freed of the curse because of this sabotage and kills herself. This story is included within the movie, Black Swan, not only as a production within, but also as a full encompassing storyline.…

    • 1653 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Nursing Care Plan Cayla Wegner Bryant & Stratton College Mental Health Professor Trudie Johnson November 16, 2015 Admission Mental Status Assessment JH was a 47-year-old Caucasian female who came to the ICU with an intentional drug overdose. Her neighbors called 911 after waking up in the middle of the night to her vomiting in the bathroom. Ambulance record: 47-year-old patient was found lying on the neighbor’s bed. Patient had 5-6 beers the night prior with her neighbors; they were good friends. There was a note found written by JH stating, “I love U ALL I’m sorry.…

    • 1765 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Sociodemographic Analysis

    • 433 Words
    • 2 Pages

    One sociodemographic issue is the level of education. It is unlikely that the particular group of Indians that is over age 25 will have higher than a high school level of education. According to Kline et al (2015), High school level of education is at 29% and a Bachelor Degree level of education is 10.1 % compared to Hispanics at 13.9 %, and Whites, Blacks, Asians and Pacific’s at 30% (Austin, 2013). There need to be more programs in place to help this group of people to further their education.…

    • 433 Words
    • 2 Pages
    Improved Essays