II. Demographic breakdown
Men (about 87%) and women (about 86%) use the internet equally. The highest percentage of internet users are among young adults (18-29, about 97%) and adults (30-49, about 93%). The senior over 65 makes a group of 57% who uses the internet every day. Teens and young adults are the higher percentages with about 97%. The percentage of very young adults from 0 to 11 has increased to over 49%. There is not a wide difference among the ethnic group that really needs attention. The range between each group is about 3%( Traver and Laudon, E-commerce 2015).
An about of 77% of people with income lower than $30,000.00 have access to the internet, compared to 99% of household with an income over $75,000.00. The level of education …show more content…
B. Market Communications Strategies
The primary objective of this marketing communications strategies is to generate sales and to meet the customer’s needs. These marketing communications benchmark major competitors in order to make improvements. The marketing communications strategies will target customers from 14 to 65 years. With a low budget, this strategy will have an effective online presence among its customers. The objective is to be a leader in the sale of used electronic apparels and parts. This will be only B2C and sell only to local, regional, and national customers.
In order to achieve its goals, the store will have a marketing program that fit with the customers and its vision. The marketing will look at the price policy, the internet marketing strategy. The company will use the service of different websites like Yahoo, Amazon, Bonanza, EBay, Craigslist, social media, Myspace, and Offerup.
1. Marketing …show more content…
Moreover, Gamelect does special promotions on Christmas, Black Friday, and some holidays. The store uses the pricing strategy to meet the customer’s need. Moreover, the customers of the store are mostly low incomes people making around $30,000.00 a year. In this perspective, the store makes some consideration to satisfy the customer. The offline pricing strategy is different from the online. The online customers are those who are really needed parts and accessories. Thus, the store charges the online customer an extra fee because of the risks associated with the transaction. Customers have the right to return a product without any
Men (about 87%) and women (about 86%) use the internet equally. The highest percentage of internet users are among young adults (18-29, about 97%) and adults (30-49, about 93%). The senior over 65 makes a group of 57% who uses the internet every day. Teens and young adults are the higher percentages with about 97%. The percentage of very young adults from 0 to 11 has increased to over 49%. There is not a wide difference among the ethnic group that really needs attention. The range between each group is about 3%( Traver and Laudon, E-commerce 2015).
An about of 77% of people with income lower than $30,000.00 have access to the internet, compared to 99% of household with an income over $75,000.00. The level of education …show more content…
B. Market Communications Strategies
The primary objective of this marketing communications strategies is to generate sales and to meet the customer’s needs. These marketing communications benchmark major competitors in order to make improvements. The marketing communications strategies will target customers from 14 to 65 years. With a low budget, this strategy will have an effective online presence among its customers. The objective is to be a leader in the sale of used electronic apparels and parts. This will be only B2C and sell only to local, regional, and national customers.
In order to achieve its goals, the store will have a marketing program that fit with the customers and its vision. The marketing will look at the price policy, the internet marketing strategy. The company will use the service of different websites like Yahoo, Amazon, Bonanza, EBay, Craigslist, social media, Myspace, and Offerup.
1. Marketing …show more content…
Moreover, Gamelect does special promotions on Christmas, Black Friday, and some holidays. The store uses the pricing strategy to meet the customer’s need. Moreover, the customers of the store are mostly low incomes people making around $30,000.00 a year. In this perspective, the store makes some consideration to satisfy the customer. The offline pricing strategy is different from the online. The online customers are those who are really needed parts and accessories. Thus, the store charges the online customer an extra fee because of the risks associated with the transaction. Customers have the right to return a product without any