Swot Analysis Of Demline
This will appeal to both target markets as it promotes the idea of rising above the rest, which is something that both want to do. Associating Demline with this message will bring positive outcomes for the business.
Initially, Demline will rely on advertising methods such as online and in magazines. Advertising online is effective because the younger target market would spend more time online. When they then saw ads for the website it would be a simple click for them to further investigate and decide whether it was something they wanted to try. Magazine advertising in musical magazines would attract the target market that was more likely interested in the music industry. After Demline has experienced a couple of successes, celebrity endorsement would be a powerful marketing technique. Artists whose careers started through Demline would be a powerful face that young musicians would look up to. With their support, it would provide more potential customers for the company. More direct marketing would also be needed to build up relationships with the record companies. Forming these strong bonds will mean faithful customers and increased sales through positive word of