Delta Sky Club

I chose to do my case study on Delta Air Lines Sky Club. Delta wants their Sky Club to stand out more to people. They want to redesign their environment and amenities in and around the Sky Club. They want to do the change for their business travels and the people who has the money to be in their Sky Club to give them something new to look at. When some one sees something new they know that place got something(s) new going on. With this new look they want people to think and choose Delta airline first. For the industry a club opportunity to create a new brand experience. I quote from the video Simon Sinek: How great leaders inspire action this week: Why they do what they do (Sinek, 2010 ). Delta is doing this to keep their customers that they have right now. Also they are doing to bring in more customers. They want to show their customers that they is about business, happiness, and comfortable. …show more content…
The experience was not aligned with the new Delta brand. Delta seen this as a opportunity to infuse the Delta brand for the spaces and the environment for their guests who competitive advantage. Delta did not have a goal or a concept on why they were doing this. But this go back to the quote in the video Simon Sinek: How great leaders inspire action this week: Why they do what they do (Sinek, 2010 ). But when you read their industry setting, challenge, strategy, and result you will see that they is doing this for their guests. And their guests are their customers who travel every day. For the research assignments we will have to find out why they want to rebrand their company and how will this help their company all