Delta Airlines : The Tragic Event Of 9 / 11 Essay

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Delta Airlines The tragic event of 9/11 caused a crisis across many business spectrums, but one area was affected greatly; the airline industry. September 11, 2001 is a day that airline executives, employees, passengers, law enforcement, government officials, and the general public will never forget. Over 3,000 people were killed in the terrorist attack where, 19 terrorist belonging to the group al-Qaeda hijacked 4 US aircraft belonging to United and American Airlines (Timeline, 2014). Millions of viewers watched as the media displayed videos of two of the aircraft crashing into the Twin Towers, a third aircraft crashing into the Pentagon, and the fourth aircraft crashing in a field in Pennsylvania which was believed to be heading to either the “White House, the U.S. Capitol, the Camp David presidential retreat in Maryland, or several nuclear power plants along the Eastern seaboard” (Timeline, 2014). The already fragile airline industry took a major hit as a result of this attack. Delta as well as other United States major airlines experienced a significant drop in performance revenues, decreased passenger travel, and the desperate need to maintain stability in global air travel (Webcache.googleusercontent.com, 2014). The 9/11 attack was an airline executive’s nightmare. US airlines reported “losses of $19.6 billion” during 2001 through 2002 and by 2005 the losses reached a total of “57.7 billion” (Webcache.googleusercontent.com, 2014). Some of the losses were a result…

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