The Apple Corporation is one of the most profitable, and socially influential companies that ever existed (Kubilay, 2015). The corporation’s brand is the most respected and detectable in the world. Apple’s most significant place in the smartphone marketplace, it's excellent advertising and marketing capabilities, and the wider ecosystem of its products has led to a brand awareness …show more content…
Steve had the vision to make something he saw change the way people used computer technology. The marketing abilities Apple decided to create a real client-centered exercise to improve the customer’s understanding. Apple’s accomplishment in using encouraging word of mouth marketing as an alternative to huge, exclusive publicizing campaigns. Their vertical integration, and overdependence on iPhone sales. The health-related wearable gadgets have allowed for mobile innovation for the next generation education. Lastly, intensifying competition from other technology …show more content…
If decisions cannot be seen or have a shared accurate picture of the situation they cannot do their jobs. Organizational events and events occurring within people manifest very differently at different points in time (Hoffman & Lord, 2013). A crucial issue in understanding change is how and why some potentialities develop as the future approaches the present, because others fail to emerge (Busemeyer & Bruza, 2012). A QATC addresses this issue by adopting a process-oriented perspective that attempts to understand how different presents are actively created. The perspective can help unleash creativity and optimism for understanding how potentialities are realized by highlighting the role of proactive change and emphasizing that many potentialities are always available, which is less clear when we adopt an entity-guided view of the past (Busemeyer & Bruza, 2012). Leaders can encourage exploration when they encourage others to do things differently, to experiment, to think independently, and to deviate from normal routines (Rosing et al., 2011). Such actions reduce current constraints, which facilitates the discovery of new