Dell Marketing Strategy Essay examples

9924 Words Feb 9th, 2011 40 Pages
10/28/2010

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| Dell Co. Marketing Plan |
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette

Executive Summary
For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super fast product life cycles and having to keep up with continuous innovation, it is one of the most difficult industries to maintain a competitive edge. From the beginning Dell has been focused on customer service by understanding the customer’s
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It seems that the majority of the target market of the Dell corp. are the middle class and upper class in the majority of the countries worldwide. Just as an example we will look at the upper and middle class of America instead of trying to describe the demographics of the entire globe. The American upper class describes the sociological concept pertaining to the "top layer" of society in the United States. This social class is most commonly described as consisting of those with great wealth and power and may also be referred to as the Capitalist Class or simply as the rich.(Thompson) People of this class commonly have immense influence in the nation's political and economic institutions as well as public opinion.(Gilbert) If there is any market that can be considered as mass high end consumers, this is it. The majority of the members of the 10 million households that earn between $100,000 and $199,999 annually.
The top of the upper class accounts for only 2 percent of all United States households, and make 200,000 dollars or more a year. While those in this upper echelon share a lot demographically with their slightly less wealthy counterparts, those who earn between $100,000 and $199,999, but the two groups are not exactly the same. For one thing, while both tend to be concentrated in the power centers of America - New York, Washington and…

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