Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells
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Future Recommendations Dell Inc has a change to overtake Hewlett Packard and become global leader in personal computers; the company will have to implement its strategy in line with the changing market. Dell’s strategy is strong enough to compete with its rivals but needs small improvisation by differentiating its products and services from other. Strategically, it can also improve its position in the current market by expanding its operations in more countries, manufacturing and supplying more products. The strategy which already focuses on cost reduction should focus on capturing new markets which would help in regaining the market.
B.3) Michael Dell – Founder and CEO Michael Dell, a student at the University of Texas at the age of 18 years set up PCs Limited as a part time business in dorm room selling IBM compatible computers which were built from stock components (Hitt et al, 2009). Magretta (1999) questions that how could one create $12 billion in just 13 years as Dell has done since he started selling computers. Dell’s main strategy was to sell the computer directly to consumer and eliminating the reseller’s markup and the costs and risks associated with carrying large inventories of finished goods. Daft and Marcic (2005) mentioned that leadership