Essay Delemare Vineyard

2459 Words Feb 20th, 2013 10 Pages
Delamere Vineyard

Delamere Vineyard
“Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have won praise and awards in the past, but Richardson strives continuously to improve. Delamere competes in the high-priced segment, in which quality is paramount. Richardson is well equipped as a winemaker--with a Ph.D. in agricultural chemistry and 15 years' experience.” (Harvard Business School, 2000) Winemaking is a very exclusive, yet competitive business that requires great care and understanding of customer demands.

Problem
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Considering the fact that most winemakers tend to agree that the introduction of sulfur dioxide (SO2) is the failsafe solution to preventing oxidation, the decision to incorporate some level of sulfur dioxide should be definitely considered and implemented. Richardson claims that he presently includes a small amount of sulfur dioxide into his winemaking process and it debating his new approach; continue his current process, increase his SO2 or spend time and money and waste some of his product to develop the correct scientific method for the incorporation of sulfur dioxide. Logic and reasoning would conclude that Richardson should stick with industry standards when it comes to the level of sulfur dioxide to add to the winemaking process since it has been proven time and again with success. He is dissatisfied with his current wine production,

and therefore, he should not even consider the approach of “doing nothing” when it comes to preventing oxidation in his wine. The long term benefits of spending time perfecting the process of how much sulfur dioxide to add to the mix could be beneficial to Delamere Vineyard. Richardson has the ultimate goal of setting his wine apart from other manufacturers while keeping the small family business image. He is already well versed and educated in science and would not need to enlist in outside help to spend time perfecting his process. Sticking with

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