Defining Marketing Essay
March 22, 2012
Have you bought anything lately, if so it is a good possibility you were affected by marketing. Marketing has infiltrated all parts of our day, from television to radio and even sporting events. Within this paper the author will define marketing by different sources and will also include his personal definition of marketing. Based on these definitions the author will explain the importance of marketing in organizational success and will provide examples from the business world to support his explanations.
Marketing, as defined by Perreault, W. D., Cannon, J. P., and McCarthy, E. J. (2011) is the performance of activities that seek to …show more content…
Marketing affects the way we as consumers buy products or services. Both definitions given in this paper define marketing as a process of getting products and services to consumers. One definition uses the 4 P’s (product, price, place, and promotion) in its definition of Marketing. James (author) defines marketing as exploiting the weaknesses of the consumer to get them to buy a product or service. Three examples of good marketing are cereal companies