Introduction
As I was doing research on marketing it really brought a whole new level of importance that I haven’t really thought about. I took marketing for managers this last year but I wanted to dig deeper into the term marketing, and other factors that go into it. I didn’t quite feel like I learned as much as I wanted in my class, which is ok because it was only for 3 months. I wanted to do something that would interest me in the path that im taking in life. I know marketing is such a broad topic but I wanted to look at a lot of the different aspects of different businesses including big businesses and smaller businesses. How marketing changes, how it is affected on what you produce or serve. Im glad I got the chance to take this independent …show more content…
ads for big businesses has pros and cons. Some pros for advertising on T.V. is all the views that it will get, because so many people are watching T.V now days. Commercials reach people when they are most attentive. Take the Super Bowl for example. There are so many people watching the T.V and they are attentive to what’s being played. T.V. commercials give sights and sounds which allow for a greater effect on the watchers. When you are playing a game online and an ad comes up you don’t have sound which I know for me is not as effective. YouTube has added commercials to their videos that have a lot of views and I think this was a great business plan for the owners of YouTube. They have so many videos with millions and some billions of views and people are forced to watch a short ad before the video. This catches them at their most attentive stage because they are wanting to watch a specific video that will come right after the ad. Some disadvantages of T.V. ads are expensive from beginning to end. The creation of the ad takes actors, editors, writers, and time. Then comes the paying the T.V station. For a 30 second ad for the super bowl it cost 4.5 million dollars. This puts so much pressure on the producers of the commercial because it has to be perfect. Changing things in a commercial is a lot more difficult than changing a newspaper ad or offers and discounts. Another disadvantage is targeting exactly who you want to target. Whoever is watching the Super Bowl will see the ad and that’s it. When you look something up online, take a IPhoneCase for example, then I go play Words with Friends and an ad pops up for IPhonecases. They are targeting people who they know is looking for that exact product. This is why having a T.V. commercial can be a disadvantage, but nonetheless it gets many views and spreads the product to potential buyers (All Business
As I was doing research on marketing it really brought a whole new level of importance that I haven’t really thought about. I took marketing for managers this last year but I wanted to dig deeper into the term marketing, and other factors that go into it. I didn’t quite feel like I learned as much as I wanted in my class, which is ok because it was only for 3 months. I wanted to do something that would interest me in the path that im taking in life. I know marketing is such a broad topic but I wanted to look at a lot of the different aspects of different businesses including big businesses and smaller businesses. How marketing changes, how it is affected on what you produce or serve. Im glad I got the chance to take this independent …show more content…
ads for big businesses has pros and cons. Some pros for advertising on T.V. is all the views that it will get, because so many people are watching T.V now days. Commercials reach people when they are most attentive. Take the Super Bowl for example. There are so many people watching the T.V and they are attentive to what’s being played. T.V. commercials give sights and sounds which allow for a greater effect on the watchers. When you are playing a game online and an ad comes up you don’t have sound which I know for me is not as effective. YouTube has added commercials to their videos that have a lot of views and I think this was a great business plan for the owners of YouTube. They have so many videos with millions and some billions of views and people are forced to watch a short ad before the video. This catches them at their most attentive stage because they are wanting to watch a specific video that will come right after the ad. Some disadvantages of T.V. ads are expensive from beginning to end. The creation of the ad takes actors, editors, writers, and time. Then comes the paying the T.V station. For a 30 second ad for the super bowl it cost 4.5 million dollars. This puts so much pressure on the producers of the commercial because it has to be perfect. Changing things in a commercial is a lot more difficult than changing a newspaper ad or offers and discounts. Another disadvantage is targeting exactly who you want to target. Whoever is watching the Super Bowl will see the ad and that’s it. When you look something up online, take a IPhoneCase for example, then I go play Words with Friends and an ad pops up for IPhonecases. They are targeting people who they know is looking for that exact product. This is why having a T.V. commercial can be a disadvantage, but nonetheless it gets many views and spreads the product to potential buyers (All Business