Introduction / Company background (SAHIDA)
The health and fitness industries are constantly transforming and improving. However, during the last decade these industries completely revolutionized the game with new techniques and concepts that captured the interest of athletes, new and old, families trying to stay fit, and the public in general. Among these new concepts entering the fitness industry is DEFINE body & mind.
DEFINE body & mind was established in 2009 and quickly became known as the “Whole-listic” fitness club for all fitness levels. Henry Richardson, founder and CEO of DEFINE body & mind, used his personal experience as an athlete and his entrepreneurship leadership skills to help transform people’s view about how to maintain a …show more content…
He realized that it is imperative to educate people about how to properly eat and exercise. Moreover, he understood that most people need to exercise, but often times refrain from doing so, or they easily give up, due to the lack of proper training programs available. Richardson acknowledged it was time to do something. It was time to revolutionize the fitness industry.
Upon his return to the Houston area, Richardson soon realized that Houstonians were tired of the same old workout routines, or the fitness clubs that specialize in just one type of classes; for example, yoga studios, CrossFit clubs, Zumba studios, etc. He wanted to enter this market with a strong and unique strategy, a “blue ocean strategy.”
According to the class lecture, a blue ocean strategy is a strategy chosen by a company that wants to enter a new market with an innovating technology. The opportunities for the chosen market to expand and grow are vast as the oceans themselves. For Richardson, it meant that he had limitless opportunities to redefine the fitness industry by creating a new and innovating workout concept, the Define body & mind …show more content…
Only highly qualified and trained instructors make the exclusive staff at this very trendy company composed of four studios in the Houston greater area and several franchise locations. For the four studio locations in the greater Houston area, the process of training instructors is handled by Henry Richardson, CEO and founder. Because the training program is developed in a way that will challenge the instructor trainee’s own fitness level, it could take anywhere from three to twelve weeks for any participant to finish the program. The trainee will successfully graduate the program once he or she is able to teach and handle a class on his/her own with Henry, and other instructors, as his/her audience. Despite the fact that the process of hiring and training personnel is different for the franchises, same standard levels of quality, service, and commitment have to meet
The health and fitness industries are constantly transforming and improving. However, during the last decade these industries completely revolutionized the game with new techniques and concepts that captured the interest of athletes, new and old, families trying to stay fit, and the public in general. Among these new concepts entering the fitness industry is DEFINE body & mind.
DEFINE body & mind was established in 2009 and quickly became known as the “Whole-listic” fitness club for all fitness levels. Henry Richardson, founder and CEO of DEFINE body & mind, used his personal experience as an athlete and his entrepreneurship leadership skills to help transform people’s view about how to maintain a …show more content…
He realized that it is imperative to educate people about how to properly eat and exercise. Moreover, he understood that most people need to exercise, but often times refrain from doing so, or they easily give up, due to the lack of proper training programs available. Richardson acknowledged it was time to do something. It was time to revolutionize the fitness industry.
Upon his return to the Houston area, Richardson soon realized that Houstonians were tired of the same old workout routines, or the fitness clubs that specialize in just one type of classes; for example, yoga studios, CrossFit clubs, Zumba studios, etc. He wanted to enter this market with a strong and unique strategy, a “blue ocean strategy.”
According to the class lecture, a blue ocean strategy is a strategy chosen by a company that wants to enter a new market with an innovating technology. The opportunities for the chosen market to expand and grow are vast as the oceans themselves. For Richardson, it meant that he had limitless opportunities to redefine the fitness industry by creating a new and innovating workout concept, the Define body & mind …show more content…
Only highly qualified and trained instructors make the exclusive staff at this very trendy company composed of four studios in the Houston greater area and several franchise locations. For the four studio locations in the greater Houston area, the process of training instructors is handled by Henry Richardson, CEO and founder. Because the training program is developed in a way that will challenge the instructor trainee’s own fitness level, it could take anywhere from three to twelve weeks for any participant to finish the program. The trainee will successfully graduate the program once he or she is able to teach and handle a class on his/her own with Henry, and other instructors, as his/her audience. Despite the fact that the process of hiring and training personnel is different for the franchises, same standard levels of quality, service, and commitment have to meet