Deer Case

As with many American corporation who saw slowdown in domestic markets due to globalization Deer is no exception. One way to increase the wealth of shareholders’ is to enter international markets. only Deer Inc. was able to understand the shareholders are not the only ones affected the more global approach of stakeholder was needed. Deer is an exemplification of the book: “Who moved my cheese?”. The company was able to understand what international supplier wants and was able to provide a quality product. Deer is known in US as one of the most reliable agricultural heavy equipment provider. The quality of the product combined with the specific needs of end user allowed for Deer to become an international success story. Deer understood that …show more content…
Versatility of the equipment is also a huge factor for a farmer, thus new lines of Deer products are gaining popularity. Perhaps most importantly the marketing strategy. As it was apparent in the reading the advertisement has become more word to moth rather TV prime time segments and billboards. Arguably word to mouth advertising is the best way to sell a product. Good reputation is a hard quality to earn, to maintain good reputation is even harder. Deer was able to do just that by providing quality equipment. People will pay more for the product as long as they know that it will pay itself off many times over during the lifespan of that particular product.
Key areas of deer success were, understanding the market needs (demand) for compact quality, reliable engineering and versatile equipment use. Once the three aspects were met product sold itself.
Most interesting about the case was the idea that Deer failed in the beginning, non the less, Deer Inc. was able to understand and really listen to what stakeholders demanded and instead of pushing the good old American tradition of bigger is better, Deer adapted and overcame the