More specifically, through the exploitation of androids, Deckard is able to get his paycheck and in turn, his prestige. As a result, through the portrayal of Deckard as a representative consumer, Dick ridicules the American consumeristic society that values arbitrary goods, and assertions of wealth through materialistic luxuries. He demonstrates this parallelism through the consumerism imagery of “huge glass windows and lurid signs” (Dick 154) and diction such as “just arrived in Cleveland” and “only ostrich in the West Coast” (Dick 30). He ultimately portrays animals as brand new limited-edition merchandise that target the insecurities of its prospective buyers. One must purchase the newest and the best commodities in order to be accepted
