Essay on Deck1331

3659 Words Sep 6th, 2015 15 Pages
ALEXANDER CHERNEV
Curriculum Vitae
Kellogg School of Management, Northwestern University
2001 Sheridan Rd., Evanston, IL 60208
Phone: (847) 467-4095, Fax: (847) 491-2498 e-mail: ach@northwestern.edu

Academic
Positions

Associate Professor:

Kellogg School of Management,
Northwestern University, 2001 – present

Assistant Professor:

Kellogg School of Management,
Northwestern University, 1998 – 2001

Visiting Assistant Professor: Kellogg School of Management,
Northwestern University, 1997 – 1998
Marketing, Duke University, 1997
Psychology, Sofia University, 1990

B.A.
Honors &
Awards

Ph.D.
Ph.D.

Education

Psychology, Sofia University, 1986

Faculty Impact Award. Given by students to faculty
…show more content…
Featured in Harvard Business Review (June 2012).
2. Chernev, Alexander (2012), “Product Assortment and Consumer
Choice: An Interdisciplinary Review,” Foundations and Trends in
Marketing (forthcoming).
3. Chernev, Alexander, Ryan Hamilton, and David Gal (2011),
“Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding,” Journal of Marketing (May).
Featured as a Marketing Science Institute report, in Advertising Age and Forbes.
4. Chernev, Alexander (2011), “The Dieter’s Paradox,” Journal of
Consumer Psychology (April). Featured in Scientific American, Time
Magazine, Chicago Tribute, Los Angeles Times, Prevention, Self,
ABC, CBS, and others.
Selected as the high-impact article for 2011 by the Journal of
Consumer Psychology.
5. Chernev, Alexander (2011), “Semantic Anchoring in Sequential
Evaluations of Vices and Virtues,” Journal of Consumer Research
(February). Featured in Scientific American and New York Times.
6. Chernev, Alexander, Ulf Bockenholt and Joseph Goodman (2010),
“Choice Overload: Is There Anything to It?,” Journal of Consumer
Research (October)
7. Chernev, Alexander and David Gal (2010), “Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of
Vices and Virtues,” Journal of Marketing Research (August),
Featured in New York Times
8. Hamilton, Ryan and Alexander Chernev (2010), “The Impact of
Product Line Extensions

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