Debeers: A Blessing In Disguise

In order to successfully pursue the recommendation given by Bain Consulting, it is imperative that DeBeers come to terms with the need to end its collaborative efforts. DeBeers has to understand that in order to further develop and maintain its own brand image, it can no longer continue to collude with other producers. However, this could be a blessing in disguise, as it would give the company a way to escape the monopolistic burden that has restricted it from expanding to the US market. And as a result, the market share and market structure may significantly change, but this change will bring with it the opportunity to create a global presence through a niche product.

And in order to cultivate this global presence, DeBeers has to advance