Debbi Fields: Business Career

Debbi Fields stated, “I knew I loved making cookies and every time I did, I made people happy. That was my business plan.” Debbi Fields has been an inspiring entrepreneur and is one of the nation’s most visible and successful dessert companies. She is one of the few entrepreneurs that have her own name on the label of her brand. She has built a $450 million company founded in 1977. Debbi Fields is an inspiring and determined woman in the business world. At age 20 she decided being a housewife was not enough even though she still had her husband, children, and friends. She had to make do since she didn’t have that much money. She managed to get a loan so she could start her small business. Field’s husband, Randy, wasn’t very supportive of her trying to be more than a housewife. Her first day of sales in the shop, several hours passed with no customers. Therefore she took it to the streets instead of giving up. She set up her stand outside of her store and started handing out samples of her cookies while people passed by. By the end of the day she ended up with $75 in sales. Her husband would later on be supportive, an essential part of the company's growth. Fields food industry is mostly located in shopping malls, airports, other areas with lots of traffic. Her product sells so well since she has such a …show more content…
She also had one of her three books sell nearly 2 million copies. Fields hosted a television program on TV, “Great American Desserts”, and shortly after published her fourth book called, “Debbi Fields Great American Desserts.” After having five daughters and opening six hundred stores she retired from the company. Even though she is now retired, she still continued writing and appears as a motivational speaker across the country. She tells how she took her small “cookie stand” and turned it into a $500 million dollar business. Debbi Fields has been an incredible, determined, and inspirational business