Dear American Case Study

Superior Essays
Dear Mr. Takaaki Kidani, the CEO of Bushiroad,
I am Cong Nguyen, a Cardfight Vanguard player. I have been playing the game for two years, and I really enjoying playing it. I can talk for hours and hours about how I love the game, but in this letter I want to address some problems that Vanguard is facing. These problems are not new, and I think you have already heard them, but I hope you will spend time listening to my complaints.
The starting issue I want to present is that the card price. Let’s take a look at Olyvia, a grade 4 Bermuda Triangle card. The Special Parallel version of this card is about $300, and to a person who doesn’t play the game, he will definitely say that the price is insane. Well, the pulling rate of an Olyvia from a case
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I am in an American Vanguard Facebook group, and I sometimes read posts and also the comments in those posts. In a recent post, some people commented that Vanguard is a children card game, which is that one thing I don’t want to see. In those posts, they kept babbling about Vanguard as a childish game, and I would want to say that those people should change their perspectives about Vanguard. If they call themselves adult, then they should not call Vanguard a childish game. If they do, then it means that they are calling themselves children. In an interview between you and Frans Setiadi from Animart Indonesia two years ago, you mentioned that you wanted to focus on drawing Indonesian children into your company’s card games because Indonesia has a large children population. In addition, you also said that you want to hold card game’s tournament for children, so I would assume that your main target for promoting Vanguard is children. It is true that children are easier to be drawn into card games than adults since adults have to focus on working, but children don’t work and earn money; it is the adults who earn income and buy cards for children. In addition, you are also the executive producer of the Cardfight Vanguard anime, which also aims at people of young age since the main characters are around high school age. The anime depicts a world of everyone playing Vanguard, and age doesn’t matter. This is what I desire, a world where playing Vanguard is a game for everyone. Playing games in general should be fun and help relieve stress, not separate people in different age group. I want you, Mr. Takaaki, to change your company’s strategy of drawing new people into the game. Why not including adults into the equation when they are the one paying for the children? If children can enjoy playing Vanguard, then adults can as well because adults are simply the older version of children. Why not make the animated world of everyone

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