De Beers is an association of companies that dominate any things related to diamond such us diamond trading, diamond mining, diamond shops and industrial diamond manufacturing sectors. The company was established in 1888 by British businessman Cecil Rhodes and funded by London-based N M Rothschild & Sons bank and the South African diamond magnate Alfred Beit. They have many places for mining like Botswana, Namibia, South Africa and Canada.However; there was a big debate about some of unethical works the company involved in, including price fixing, Deceitful Advertising, Discrimination and Human Rights Abuses. In this research I will examine the unethical aspect of the company.
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Unfair trading and competition:
As it says the end justifies the means DeBeers behaved unethically seeking for power and money. According to 123helpme website DeBeers have controlled the selling and marketing of approximately 80% of the world’s rough diamond production through the establishment of something called cartel. Cartel is a group of people, organizations, or companies that’s work together to monopolize the market by controlling the …show more content…
In addition, De Beers consists of a group of producers