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The Kimberley Process is a joint government, industry and civil society initiative to stem the flow of conflict diamonds – rough diamonds used by rebel movements to finance wars against legitimate governments (De Beers Group, 2012). Business Action for Africa is an International business and organization from Africa. As Business Action for Africa in support of three primary objectives: positively influence policies needed for growth and poverty reduction, promote a more balanced view of Africa, development, and showcases good business practice. De Beers encourages sustainable business to ensure long-term positive development for Africa; this commitment is expressed in part through their considerable social investment activities in South Africa, Botswana and Namibia. De Beers returns more than $2.0 billion to the continent every year (De Beers Group, 2012). De Beers approach to sustainable development is integral to business and is underpinned by 5 strategic focus areas: Economics, Ethics, Employees, Communities, Environment. Diamond Development Initiative is a diamond industry program that seeks to alleviate poverty amongst the more than one million African informal, or artisanal, small diamond diggers and their families by formalizing the economies surrounding artisanal diamond mines (De Beers Group,
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It has been in effect from 2003 and has reduced the number of conflict diamonds to 0.2% of global production. De Beers became the first mining company to extend health insurance to HIV positive workers and their families in South Africa, Botswana and Narribia (Burne, 1996). De Beers must pay attention to their environmental footprint in all their operations. All its major operations have been certified. Opportunity for a differentiated product: De Beers is developing a De Beers brand of diamonds and luxury goods. In 2000, it formed a joint venture with a leading luxury goods firm LVMH and opened a De Beers LV store in Tokyo. However, desires to open stores in the US were frustrated by the US government ban on the business due to its alleged anti-trust violations (Burne, 1996). An Established reputation among the market with more than a century of experience with the ability to adapt to changing environments, but despite this strength, its market share is decreasing due to more players in the market and non-government organizations intervening with demands for more expenditure for CSR initiatives (Burne, 1996). DeBeers has had price leadership for numerous decades, although, the loss of its
It has been in effect from 2003 and has reduced the number of conflict diamonds to 0.2% of global production. De Beers became the first mining company to extend health insurance to HIV positive workers and their families in South Africa, Botswana and Narribia (Burne, 1996). De Beers must pay attention to their environmental footprint in all their operations. All its major operations have been certified. Opportunity for a differentiated product: De Beers is developing a De Beers brand of diamonds and luxury goods. In 2000, it formed a joint venture with a leading luxury goods firm LVMH and opened a De Beers LV store in Tokyo. However, desires to open stores in the US were frustrated by the US government ban on the business due to its alleged anti-trust violations (Burne, 1996). An Established reputation among the market with more than a century of experience with the ability to adapt to changing environments, but despite this strength, its market share is decreasing due to more players in the market and non-government organizations intervening with demands for more expenditure for CSR initiatives (Burne, 1996). DeBeers has had price leadership for numerous decades, although, the loss of its