The ethos appeal is an integral component of “The Rise of the Rest.” Author Fareed Zakaria is proven to be an extremely credible source on the subject of global developments. He earned a PhD in political science at Harvard University and is the editor of Newsweek International (Zakaria 816). He also uses others’ credibility to his advantage by using …show more content…
Pathos is used throughout and is aimed towards Americans in particular. The term “post-American world” (Zakaria 819) is specifically placed to get a strong emotional reaction. He also tries to invoke feelings of being disconnected and left out from the globalized world. The point is made that the United States should feel lacking: “Americans speak few languages, know little about foreign cultures, and remain unconvinced that they need to rectify this” (Zakaria 827). By pointing out the way that Americans are stubborn and unconvinced that they must adapt, Zakaria causes a strong, defensive emotional reaction that persuades the reader to want to change. He also hits home by reminding the reader of American ideals: “We counseled [other countries] to be unafraid of change and learn the secrets of our success” (Zakaria 828). This reminder is used to make readers see a changing, globalized world with a more positive perspective. Pathos greatly enhances Zakaria’s argument, and he makes it almost impossible for readers to not have strong feelings towards the worldwide changes …show more content…
It begins with a summary of the current global situation, setting up the scene and establishing the changes occurring. Statistics are used right away, beginning with the statement that “the tallest building in the world is now in Taipei” (Zakaria 818), and continuing on with more evidence to prove a changing world dynamic. This section ends with the powerful introduction to the term “post-American world” (Zakaria 819) that appeals to the readers’ emotions and will give them the desire to continue reading. Zakaria then builds his argument by describing the effects of growing nationalism on a global scale. The appeal to emotions is used when he points out America’s dislike of nationalism and how Americans are “genuinely startled when other people are proud and possessive of [their country]” (Zakaria 820). The argument concludes with a section meant to grab attention. It calls on Americans to realize the world around them, and ends with powerful facts from the Pew Global Attitudes survey to give the reader a clear understanding the world’s transition (Zakaria 828). The section is appropriately titled “The Last Superpower” (Zakaria 824) to leave readers persuaded that America’s dominance over the world is coming to an end. The formatting and argument structure is made extremely effective by combining facts and logic with strong appeals to emotion, which greatly impacts