Helman looks into the actual advertisements that were created within Tel Aviv Press and Jaffan Press. The advertisements within these papers, in both the Arab Palestinian Press and the Zionist Press are important to pay attention to. Not only did they show what products were being advertised to certain populations, but they also helped shape culture within the big cities, such as Tel Aviv. Modern advertising created new desires and new products that shaped everyday life. Consumers were encouraged to better themselves by purchasing materialistic products and created class differences between them. Zionist press was constantly printing advertisements for products in new and modernized ways in order to compete with local Arabic markets. This
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If they were living in such a way, then there would have been no need for such advertisements to have existed, because there would be no competition. The names of products, such as cigarettes, were given nationalistic and catchy names such as “Aliyah.” Representations of the New Jew in Palestine appeared, giving Jews a symbol to live up to as they made their big move to the promised land. Controversial images were put in both the Zionist Press and the Arab Palestinian Press, in an effort to try and create cleavages and competition between the two communities. According to Levine, “the more people from the two communities mixed together, the more important it was for the public spheres and popular cultures to reinforce the boundaries between them.” This quote is essential, because it describes beautifully the conditions that needed to exist in order to create the phenomenon of dual society. The more that these two communities blended together, the more important it was for the leadership to create some form of social constructs to keep them from losing their unique cultural …show more content…
By depicting itself as a “dual society,” both Zionists and Arab Palestinian Nationalists could take advantage of how the outside world viewed what was happening in and around Palestine. Though the evidence proves that such an environment did not exist, the “relational” paradigm still does not show us a completely nuanced view into all that happened on the side of Arab history. There are still many unknowns in pre-Aliyah history that have been lost due to the destruction of archives, libraries, and homes that would have been able to offer more concrete evidence to how Arabs lived in the region. Piecing together Palestinian history now depends heavily on Zionist documentation and more recent Arab Nationalist documentation and newspapers. The events that transpired during this time period created a complicated environment that historians have to learn how to navigate in order to document history as it really happened, instead of the victor’s tale. The events that transpired during this time period created a complicated environment that historians have to learn how to navigate in order to document history as it really happened, instead of bending history towards the tale of the
If they were living in such a way, then there would have been no need for such advertisements to have existed, because there would be no competition. The names of products, such as cigarettes, were given nationalistic and catchy names such as “Aliyah.” Representations of the New Jew in Palestine appeared, giving Jews a symbol to live up to as they made their big move to the promised land. Controversial images were put in both the Zionist Press and the Arab Palestinian Press, in an effort to try and create cleavages and competition between the two communities. According to Levine, “the more people from the two communities mixed together, the more important it was for the public spheres and popular cultures to reinforce the boundaries between them.” This quote is essential, because it describes beautifully the conditions that needed to exist in order to create the phenomenon of dual society. The more that these two communities blended together, the more important it was for the leadership to create some form of social constructs to keep them from losing their unique cultural …show more content…
By depicting itself as a “dual society,” both Zionists and Arab Palestinian Nationalists could take advantage of how the outside world viewed what was happening in and around Palestine. Though the evidence proves that such an environment did not exist, the “relational” paradigm still does not show us a completely nuanced view into all that happened on the side of Arab history. There are still many unknowns in pre-Aliyah history that have been lost due to the destruction of archives, libraries, and homes that would have been able to offer more concrete evidence to how Arabs lived in the region. Piecing together Palestinian history now depends heavily on Zionist documentation and more recent Arab Nationalist documentation and newspapers. The events that transpired during this time period created a complicated environment that historians have to learn how to navigate in order to document history as it really happened, instead of the victor’s tale. The events that transpired during this time period created a complicated environment that historians have to learn how to navigate in order to document history as it really happened, instead of bending history towards the tale of the