When I first look at the add it reminds me of daybreak. Having the colors fade from a dark orange to yellow gives it contrast and with the glow going through the middle and around the text, reminds me of sunrise breaking through the horizon. The color in the text also gave me a warm feeling, you have the sun colors and hot coffee. I the text is also bended to mimic the sun rising, the value in the text guides our eyes down to see the breakfast food. The way the text is aligned keeps your focus on the food. You can also see some slight value between the text background and the food background to give it some depth. The space around the main point of their poster is free of clutter, which allows the message to come through without interruption.
