For this assignment I chose to analyze how youtube commercials chose to advertise three different bluetooth speakers that are the most popular on the market right now. The three speakers I chose were the Amazon Echo, UE Boom, and Beats Pill.
Amazon Echo - This ad is starring Alec Baldwin and Jason Schwartzman and is called “Day After” commercial. The setting is in Alec Baldwin’s bedroom. Alec is laying in bed looking like he had a rough night with crazy hair, an unbutton dress shirt and a pair of crazy boxers. Alec get s a phone call from Jason in jail asking him if he was okay and Alec calls for Alexa (which is what the bluetooth speaker goes by) and asks her whats in the news. She replies with Alec Baldwin and Jason Schwartzman were seen …show more content…
It is dark and there are sirens and a group of kids cutting the chains that are keeping a door locked to get inside. The teenage kids are running through a tunnel with flash lights and as soon as they turn the corner the lights come on and they start the music and and the teenagers arrive at the party where everyone is using there UE Boom speaker. The target audience is definitely teenagers, I would have to say age 16 - 20. How I can tell because of the party scene is all young kids who look like they are in high school or college. The persuasive strategy that this ad chose to take was Pathos because they want the viewers to buy this product and feel included because it is the new in gadget that all the young kids are using. They are trying to persuade people by emotion. This ads cultural meaning is trying to sell tradition of young kids. It is putting off the stereotype that all young kids are party animals, which isn 't always the case. This ad was pretty persuasive because if I were younger and saw this ad I would want to buy the new in product to fit in with the rest of the …show more content…
Dre - In this ad Beats chose to use Nicki Minaj as the main character. The setting is in Nicki’s dressing room and she is about to walk out and there is a guy in there and she says if you wanna play your own music just tap my pill and as she walks out the guy says okay right after I text back another girl. As soon as he says that the pill comes to life and starts yelling at him saying you cant be texting other girls and starts ratting him out yelling for Nicki and the guy says keep it down and the pill says I cant keep it down I am a speaker you dummy. The target audience for this speaker would have to be music lovers because they have Nicki Minaj starring in the ad which is meant to attract her fans. The persuasive strategy that they chose to use was Ethos because they want the viewers to buy this product based on the credibility of Nicki Minaj. The cultural meaning that this ad is displaying is the power of friendship. It shows that the pill is always going to have your back and you can always count on
Amazon Echo - This ad is starring Alec Baldwin and Jason Schwartzman and is called “Day After” commercial. The setting is in Alec Baldwin’s bedroom. Alec is laying in bed looking like he had a rough night with crazy hair, an unbutton dress shirt and a pair of crazy boxers. Alec get s a phone call from Jason in jail asking him if he was okay and Alec calls for Alexa (which is what the bluetooth speaker goes by) and asks her whats in the news. She replies with Alec Baldwin and Jason Schwartzman were seen …show more content…
It is dark and there are sirens and a group of kids cutting the chains that are keeping a door locked to get inside. The teenage kids are running through a tunnel with flash lights and as soon as they turn the corner the lights come on and they start the music and and the teenagers arrive at the party where everyone is using there UE Boom speaker. The target audience is definitely teenagers, I would have to say age 16 - 20. How I can tell because of the party scene is all young kids who look like they are in high school or college. The persuasive strategy that this ad chose to take was Pathos because they want the viewers to buy this product and feel included because it is the new in gadget that all the young kids are using. They are trying to persuade people by emotion. This ads cultural meaning is trying to sell tradition of young kids. It is putting off the stereotype that all young kids are party animals, which isn 't always the case. This ad was pretty persuasive because if I were younger and saw this ad I would want to buy the new in product to fit in with the rest of the …show more content…
Dre - In this ad Beats chose to use Nicki Minaj as the main character. The setting is in Nicki’s dressing room and she is about to walk out and there is a guy in there and she says if you wanna play your own music just tap my pill and as she walks out the guy says okay right after I text back another girl. As soon as he says that the pill comes to life and starts yelling at him saying you cant be texting other girls and starts ratting him out yelling for Nicki and the guy says keep it down and the pill says I cant keep it down I am a speaker you dummy. The target audience for this speaker would have to be music lovers because they have Nicki Minaj starring in the ad which is meant to attract her fans. The persuasive strategy that they chose to use was Ethos because they want the viewers to buy this product based on the credibility of Nicki Minaj. The cultural meaning that this ad is displaying is the power of friendship. It shows that the pill is always going to have your back and you can always count on