Dawn is one of the numerous products of Procter and Gamble. In 1967 P&G started to work on the product known as project H-7, and that was a project that should eventually be “Dawn”. The main point of scientists who was working on the project was to create a hand dishwashing product with powerful grease handling abilities, and, also, soft and mild to skin. In 1972 Salt Lake City and Atlanta became the first cities in the United States to test Dawn; later in 1988 Dawn became number one selling dishwashing liquid in the United States (Dawn Newsroom-Timeline).
Since its widespread creation in 1973, Dawn dishwashing liquid has been known for excellent grease-fighting power. Its unique formula persuaded many scientists that it’s a great way to remove grease from animals in oil spill cleanups. “Dawn has helped conservation organizations save thousands of animals for over 30 years” (Dawn Newsroom- About Dawn).
P&G tries to provide consumers brands and services of superior quality. As a result, they receive the appreciation of the consumers for their passion for winning the marketplace (P&G). To gain the trust and appreciation of the consumers the company use …show more content…
Since Dawn target market is middle class family, the price should be assigned to meet the expectance of the consumers. That is following a strategy to assign a low price as much as possible to get the maximum benefit. P&G strategy for pricing is to change price terms or conditions for particular products (Maulana). In some cases, the company reduces the price to maximize sales. Also, P&G utilizes discount policy for Dawn; it offers quantity discount to encourage large purchase. For instance “buy one, get second for 10 cents lower”. Despite vast research and development around Dawn dishwashing liquid, the company set lower prices for the new products to prevent entering the competitors in the
Since its widespread creation in 1973, Dawn dishwashing liquid has been known for excellent grease-fighting power. Its unique formula persuaded many scientists that it’s a great way to remove grease from animals in oil spill cleanups. “Dawn has helped conservation organizations save thousands of animals for over 30 years” (Dawn Newsroom- About Dawn).
P&G tries to provide consumers brands and services of superior quality. As a result, they receive the appreciation of the consumers for their passion for winning the marketplace (P&G). To gain the trust and appreciation of the consumers the company use …show more content…
Since Dawn target market is middle class family, the price should be assigned to meet the expectance of the consumers. That is following a strategy to assign a low price as much as possible to get the maximum benefit. P&G strategy for pricing is to change price terms or conditions for particular products (Maulana). In some cases, the company reduces the price to maximize sales. Also, P&G utilizes discount policy for Dawn; it offers quantity discount to encourage large purchase. For instance “buy one, get second for 10 cents lower”. Despite vast research and development around Dawn dishwashing liquid, the company set lower prices for the new products to prevent entering the competitors in the