Davidoff cool water marketing assignment Essay

2954 Words Feb 4th, 2014 12 Pages
Table of Contents

1.0 Situation Analysis/Current Marketing Mix
1.1 Current Product……………………………………………………………….... 1
1.2 Current Pricing………………………………………………………………..... 2
1.3 Current Distribution…………………………………………………………..... 3
1.4 Current Promotion……………………………………………………………... 4
2.0 Brand Positioning Theory
2.1 Definition of brand positioning …………………………………………………5
2.2 Brand positioning in relation to the brand/product……………………………...5
3.0 Target Market Identification
3.1 Geographic Segmentation……………………………………………………… 6
3.2 Demographic Segmentation…………………………………………………..... 6
3.3 Psychographic Segmentation……………………………………………………7
3.4 Behavioral Segmentation……………………………………………………..... 7
4.0 Reference
…show more content…
Isetan has many branches in Singapore but only Isetan Orchard sell Davidoff Cool Water. Isetan is located at 435 Orchard Road, Wisma Atria, and Singapore 238877. Customers can travel there by bus, train or car since it is situated in the center of the city, buyers can go there conveniently. The shopping mall is one of the most popular in the city-state because of its massive varieties, reasonable prices and good services.
Within Wisma Atria, the store carries many types of popular brands like Calvin Klein, , Polo, BVLGARI,DKNY and many more which attracts the customers to visit their mall.
Tang plaza is also located at Orchard road, which is not very far away from Isetan; just about 3 minutes drive from Isetan. Tang is famous not just because of their wide array of shopping objects for home but their innovative window displays. It also has many different types of stylish goods and services. The department store also provides a huge number of apparels for both men and women. Tangs plaza is very appropriate for everyone in the household and with the extensive operating hours until 11pm on Fridays and Saturday, where all consumers can shop for longer hours.
Characteristics of product that influence its distribution include distributors, wholesaler, jobbers and brokers. The main reason is for all socials to defend their own best benefits in the channel. The main factor when it comes to impelling its

Related Documents