Sales practices have many ethical issues specially if sales incentives are involved. It is easy for salespeople to forget that the person that they are dealing with has rights as well as them. In this case of Olivia and Nina were involve in an ethical issue where Olivia chose to benefit herself over her customer. Olivia did not treat Nina ethically because she offered a camera that did not benefit the customer, in this case Nina, instead Olivia chose to benefit herself.
According to David M. Holley on his theory of “A Moral Evaluation of Sales Practices”, claim that “people will efficiently serve each other’s needs if they are allowed to engage in voluntary exchanges” (531). Olivia, who is the seller, voluntarily engaged in an exchange with …show more content…
To this principle Holley underline that sellers should not be deceptive, or mislead the customer with information that is not entirely true in order to close a deal, even though, in business many would get away with this type of practice that does not mean it is the right thing to do. For instance, Olivia’s cases could easily be compare to Wells Fargo’s sales practice which blew up on 2016 after multiple complaints from customers were collect by LA count costing Wells Fargo billions of dollars on fines and customer’s reimbursements. This example exposes the cycle of bad sales practices, first salespeople mislead customers so they can accomplish sales goals, second customers ended up feeling dissatisfied and third companies start facing legal issues lead by bad sales …show more content…
Based on the Golden Rule, Olivia sale’s practices would be acceptable as long as she agrees to be treat the same way when Olivia acts as customer but most likely that would not be the case, since the product she is buying only benefits the seller and not fully fits the customer’s need. Carson and Holley both agree that salesperson should not steer customer toward a product that does not fit their need and that in the long or short run would harm physically or financially the customer. In this case Olivia is financially harming Nina by offering an expensive camera, at the same time this camera does not qualify as a tool for Nina’s photography class. Olivia is taking advantage of her title as camera expertise to influence buyer’s
According to David M. Holley on his theory of “A Moral Evaluation of Sales Practices”, claim that “people will efficiently serve each other’s needs if they are allowed to engage in voluntary exchanges” (531). Olivia, who is the seller, voluntarily engaged in an exchange with …show more content…
To this principle Holley underline that sellers should not be deceptive, or mislead the customer with information that is not entirely true in order to close a deal, even though, in business many would get away with this type of practice that does not mean it is the right thing to do. For instance, Olivia’s cases could easily be compare to Wells Fargo’s sales practice which blew up on 2016 after multiple complaints from customers were collect by LA count costing Wells Fargo billions of dollars on fines and customer’s reimbursements. This example exposes the cycle of bad sales practices, first salespeople mislead customers so they can accomplish sales goals, second customers ended up feeling dissatisfied and third companies start facing legal issues lead by bad sales …show more content…
Based on the Golden Rule, Olivia sale’s practices would be acceptable as long as she agrees to be treat the same way when Olivia acts as customer but most likely that would not be the case, since the product she is buying only benefits the seller and not fully fits the customer’s need. Carson and Holley both agree that salesperson should not steer customer toward a product that does not fit their need and that in the long or short run would harm physically or financially the customer. In this case Olivia is financially harming Nina by offering an expensive camera, at the same time this camera does not qualify as a tool for Nina’s photography class. Olivia is taking advantage of her title as camera expertise to influence buyer’s