As the firm continues to develop further relationships with their clients, it is imperative that the quality of service remains high in order to retain and recruit further clients. David Geraty believes that all managers need to be committed to the firm’s values: excellence, innovation, joy, teamwork, respect, integrity, and generosity. Focusing on the customer first culture, David seeks to constantly reevaluate areas of the company that are lacking and adds in order to constantly improve the customer first experience. His firm beliefs of constant commitment to the customers leads to higher quality of service. Specifically, one of the areas that receives the majority of focus revolves around customer satisfaction. By constantly reviewing techniques,
